How To Promote The Underwear Terminal Of Clothing Marketing?

Terminal promotion is an important means for terminal providers to expand the market and expand market share. Underwear Enterprises should adhere to three principles when promoting sales at the terminal: first, to grasp the psychological characteristics of the consumer group to do sales promotion; two, to promote the popularity and reputation of the sales promotion; and three, to promote the sales target, not only to increase sales volume, but also to strengthen the core value of the brand. After defining these three objectives, the terminal promotion of underwear can be diversified and flexibly promoted so as to expand the sales and influence of the market.

On the specific operational level, the promotion time of the terminal is divided into routine and holiday.

Traditionally, the promotion of new products and new stores in underwear enterprises is personalized, and the promotion methods are different in different periods. Therefore, underwear enterprises in the promotion of such activities, we must seize the characteristics and consumption habits of products, targeted at potential consumer groups to effectively promote sales. Festival promotion is popular, such as "Valentine's Day", "38 women's Day" and "National Day" these traditional Chinese festivals, because during this period, the surge in consumption power is the golden age of underwear sales. Therefore, every enterprise wants to seize this opportunity to seize the market, and the pattern of competition is also diverse. Therefore, underwear enterprises should take effective and innovative sales promotion measures in this period. Promotion In the event, we stand out and promote the consumer's heart by promoting sales activities, so as to achieve the desired purpose of promotional activities.

The main ways of promotion are as follows:

1, buy gifts

Buying gifts is a regular sales promotion method. The specific way is to buy the goods that are full of the amount and give the corresponding items so as to achieve the purpose of increasing sales volume. Underwear enterprises should take full account of the particularity of consumer underwear products when doing promotional activities in this area. Generally speaking, women who come to buy underwear products are women. Therefore, when planning promotional activities and choosing gift gifts, we should consider the preferences of this consumer group and send some female supplies, such as Silk scarf Umbrellas, socks, etc. In doing such promotional activities, we should pay special attention to the fact that gifts must be exquisite, because relatively speaking, the amount of gifts is not large. If we buy some bad quality gifts, it will be very harmful to promotional activities and brand names.

2, discount

There is no better promotion. Originality Discount is the best way to promote sales. Because now the market integrity is not high, everywhere sales promotion, everywhere are full of consumer traps, facing the troubled market environment, as consumers, sometimes can not tell the truth, face a lot of promotional activities a little at a loss. Therefore, in such a big environment, the discount is the most direct way, and is the most acceptable method for consumers. However, now the terminal is facing a dilemma, that is, in some festivals, many manufacturers are giving a discount. If you play twenty percent off, I will play twenty percent off. In such a similar way, the promotion effect of many manufacturers is not obvious. Therefore, when discount sales activities are conducted, special zones can be drawn out, and the distance from other brands can be drawn away. In addition, attracting consumers into stores with special prices can drive sales of other goods.

3. Joint promotion

Joint promotion is the promotion of two related enterprises. Underwear terminal can be combined with small accessories business to promote sales. During the activity, how much underwear can be bought can be sent out beautifully. Trinket 。 Small adorn enterprises can also make underwear as a gift when doing sales promotion. Such an interactive sales promotion method can effectively integrate the resources of two enterprises, concentrate on advantages, make the sales promotion bigger and better, and save the funds of both sides to a certain extent, so it is a good way. But also note: the choice of partners must be product related. In addition, when exchanging gifts, the two sides should pay attention to the conversion of the equivalent amount.

4. Thematic promotion

Theme promotion is to set up a creative theme, and then promote sales activities around the theme. For example, during the Spring Festival, a brand can do a theme activity on stepping up the villain. Stepping on a villain is a legend. That is to say, when new year's bell rings, we must change new socks and stamp on feet, so that we can not commit villains in the new year. So, a lingerie brand borrows this story to do the theme of the activity, making use of a number of exquisite socks as a gift of terminal promotion, just caters to a group of consumers' psychological consumption demand, and makes the activity succeed. Enterprises must pay attention to such sales promotion activities. theme New, and consistent with the atmosphere at that time, in order to achieve the desired effect of promotional activities.

5. Try on at the scene.

Field trial Wear It is a relatively new sales promotion method. A lingerie brand has held such activities in Chengdu, that is, as long as any woman on the scene can wear the brand's underwear and walk around the mall, she will try out this set of underwear. Doing this kind of activity can attract more popularity and find a sales promotion point. The promotion of live women shows an unexpected effect. But when doing such promotional activities, we must control the scene atmosphere. If there is no response, it will be a failed promotion. Therefore, before launching the activities, we should investigate the market, including consumer attitudes, customs and habits, and the enthusiasm of the public to participate in such activities.

6, consumer coupon points

Sales promotion activities can be done not only during holidays but also in peacetime. General points: consumption cards and coupons. In addition, some companies print coupons on the calendar, and how much do they cost each month? It is the implementation of points system to give the corresponding gifts, longer time, therefore, gifts must be attractive, otherwise, no consumer is so patient, to continue to buy an underwear brand related products. When implementing the consumption coupon points, the terminal should pay attention to keeping the consumers' data as far as possible, so as to establish a corresponding database to facilitate tracking services.

7, return to cash

The return is the amount of money that the terminal store stipulates when it is promoted, and the amount of cash returned at the scene. This sales promotion method is directly repaid in cash, so the attraction is greater. But when making sales promotion, we should pay attention to the amount of cash in circulation, which is neither beyond the limit nor attractive. Therefore, it is very important to make a reasonable amount of cash back.

8. Market Flash sale

Limited time snap up is that consumers rush to buy in terminal stores within the stipulated time. Goods Or it's free, or a few discount. Such a promotional tool, the terminal giant Gome often does, the effect is also very obvious. I remember that in the past few years, Gome sold at the lowest price limit in order to attract consumers, and often caused consumers to spend hours queuing before opening the terminal store in order to get the best products. Similarly, underwear terminal stores can learn from this promotion method. But one thing to bear in mind is that when doing such activities, we must do a good job in security work. If the situation is out of control, the consequences will be unthinkable.