Special Interview: Children'S Shoes Enterprises "Knot Pairs" &Nbsp; Seek Industrial Cluster Complementarity

Before March 23rd, the Hornets sporting goods Co., Ltd.

There is no coincidence.

According to market sources, the dog has also reached an agreement with the Zhejiang children's shoes brand Xiao Zhuang, and Fick is secretly negotiating with a well-known leather shoe manufacturer in Jiangsu and Zhejiang, and is expected to become a partner in the first half of the year.

With the development of the domestic children's shoes market, more and more children's shoes brands are trying to "make a couple of sons" to make up for the short board of cross category products.

In their view, this is not only the starting point of the brand monopoly pformation, but also an important part of a brand's complete image building.

What is the problem of ideal cooperation in practice and how to deal with it? How to deal with it? This article will provide you with some suggestions.

Guests of this session:

Chen Shuqing, Secretary General of China children's products research center

Ding Shuangbo, general manager of Bumblebee sporting goods Co., Ltd.

Deputy general manager of Zhejiang front group small Tinker to remote tiger

Liu Pengrong, marketing director (Fujian) shoes and Garments Co., Ltd.

Industrial cluster complementarity

Reporter: Jinjiang children's shoes are good at research and development, production of sports shoes, and Jiangsu and Zhejiang enterprises are good at making leather shoes, so the two sides will "expertise" for the exchange, and in product development and production of technology and production capacity to provide each other.

How do you view this phenomenon? Why?

Chen Shuqing: these two years, domestic

At present, the production base of sports children's shoes and children's leather shoes is concentrated in Quanzhou, Fujian and Wenzhou, Zhejiang.

Nowadays, the brand of children's shoes has promoted the formation of the trend of OEM for leather and sports products.

I believe that in the future, deep cooperation between different enterprises will emerge one after another.

Far Tiger: the main product advantages of bumblebee and tinkling are children's sports shoes and children's leather shoes.

After the cooperation, both sides will extend their product line, and the design, research and development and production of Bumblebee children's shoes will be borne by Tinker Bell.

Similarly, the design, development and production of tinkling children's sports shoes will also be handed over to the Hornets company.

At present, in children's shoes store or

Need to find a balance of interests

Reporter: with the development of children's shoe brands, there will be more forms of cooperation in children's shoes industry. How can we foster strengths and circumvent weaknesses in our cooperation and make full use of the advantages of industrial clusters to help our brands upgrade?

Ding Shuangbo: Jinjiang children's shoes see the strengths of Wenzhou children's shoes, Wenzhou children's shoes also see the advantages of Jinjiang children's shoes, the development of children's shoes brand has a common understanding, we hope that we can help each other grow rapidly.

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However, cooperation between the two sides often needs to be based on brand reputation.

Our first two years in leather shoes in Wenzhou are rather difficult.

For small businesses, there is no guarantee of quality and delivery time. Looking for larger enterprises, they are very saturated and unwilling to use some neutral dates to help you process.

After the accumulation and deposition of the previous market, bumblebees have gained a good reputation in Wenzhou, which has provided a basis for cooperation.

Next, we must adhere to the principle of honesty and candor, so as to carry out this cooperation mode.

Liu Pengrong: in the actual process of cooperation, it is natural for enterprises to have selfish motives. Who will not guarantee the style and quality of their products first? But since they form a strategic partner, they need to find a balance, instead of just sticking to the original OEM process.

In the process of cooperation, our enterprises should learn from other hills and learn more about the professional category of children's leather shoes development, production technology and so on, so as to enrich their own control over the overall product style in the future, especially for the market trend of leather children's shoes.

Of course, in the current market of children's shoes, the brand of children's shoes that produce sports shoes will not affect sales even if they are the same as those of shoes and children's shoes.