Exhibition Economy: The Engine Of Chengdu'S New Economic Growth

This year is the year when 12th Five-Year begins.

In the fifth Plenary Session of the 17th CPC Central Committee, the party clearly put forward that the "12th Five-Year" plan should be "

Faced with the multi theme driven opportunities brought by the development of new industries and the upgrading of traditional industries, under the background of the city's key supporting industries, Chengdu's Convention and exhibition economy has gradually formed its own characteristics in recent years with its rapid development speed and remarkable industrial driving role. It has not only become a "business card" reflecting the city's function, but also has become a "booster" role in economic development, and has become the "invisible wings" of Chengdu's new economic growth.

"Taking scientific development as the theme,

The 382 exhibition festivals, the total area of 1 million 900 thousand square meters, the total area of 3 million 450 thousand square meters, the participation of 80 million and the economic pull of 27 billion 287 million yuan are the pcripts of last year's Chengdu exhibition industry.

Simple data is proof that the exhibition industry is stimulating domestic demand and enlivening circulation. It also highlights the strong momentum of the flourishing development of Chengdu's MICE industry.

In fact, Chengdu's Convention and exhibition industry has maintained a growth rate of more than 20% for three consecutive years.

What opportunities and challenges are facing Chengdu's Convention and exhibition industry in the opening year of 12th Five-Year? How to upgrade Chengdu's Convention and exhibition industry in the new round of development? In this regard, the China Economic Times reporter interviewed Chen Lin, director of the Chengdu Expo Bureau during the two sessions of the National People's Congress. He said, "through the development of recent years, the exhibition industry in Chengdu has changed from the pursuit of quantity to the pursuit of quality, from the pursuit of direct income of the exhibition to the leap of interaction and integration based on industry.

Through the exhibition, people know Chengdu's "yor", "livable" and "appropriate investment". The platform display and associated driving function of the exhibition economy have been well reflected in Chengdu.

Indeed, from the promotion of industrial agglomeration, factor pformation, market competitiveness and regional dynamics, the invisible power of Chengdu's Convention and exhibition economy has been gradually released from tangible exhibitions to intangible promotion, and the upgrading of visible industries has gradually grown into Chengdu's expertise and business cards.

From "business card" to "chip": promoting industrial integration and economic pformation

Speaking of the tremendous energy and strong pull effect of the exhibition economy, many people know the industrial driving factor of the exhibition economy, that is, "1: 9".

This "9" is reflected in the exhibition industry, which not only brings direct income to the city, such as rent, construction, advertising and pportation costs, but also creates housing, catering, communications, tourism, shopping, trade and other related income.

The concept of "1: 9" illustrates the relationship between exhibition industry and related industries, but we can not simply use this ratio to generalize completely.

In fact, convention and exhibition industry is both the traditional service industry and the new service industry. It is both the production service industry and the life service industry. It is not only an important category of service industry, but also an important carrier to drive other services.

"The exhibition industry covers all the major industries, and the industry is closely linked to the exhibition industry," Chen Lin said.

Convention and exhibition industry is the integration of "new". It is not only a new manifestation of urban functions, a new driving force to stimulate domestic demand, but also a platform for bringing together new ideas, new products and new technologies.

Chengdu is the ideal city to run exhibitions. In recent years, all the major awards of the exhibition industry, almost all of Chengdu's income, has been gradually becoming one of Chengdu's business cards.

However, Chengdu exhibition is not satisfied with this.

Sticking to the pulse and trend of Chengdu's economic development, based on industry, and constantly extending the exhibition industry chain, and better serving the economic structural adjustment and upgrading of industrial upgrading, is the focus and sustainability of Chengdu Convention and exhibition economy.

In recent years, through the exhibition, Chengdu has established an exchange and cooperation platform for attracting investment. It is making the continuous flow of information, new knowledge and technology flow act on the three industries that are upgrading. It has become a visible driving force and has gradually become the "chip" and "engine" of Chengdu's economy.

"Exhibition is becoming an effective form of attracting investment and attracting more and more talents."

Chen Lin said.

Focusing on the Chengdu municipal Party committee and municipal government's efforts to promote the three industry catching up and leaping development, Chengdu Convention and exhibition industry has taken the momentum, based on the high-end industry and high-end industries, deepened the 123 industry interaction and regional linkage, and established the exhibition with close integration of 13 industrial functional areas in Chengdu. It promoted the professional investment promotion by exhibition activities, publicizes the city's image with the exhibition marketing, strives for win-win development, and realizes the "great influence and substantial effect" of the major events.

In 2010, many major brands and exhibitions were held in Chengdu.

Chengdu's "great convention and Exhibition" pattern has been steadily established, and it has also enabled the public to see the strong aggregation capability of the exhibition.

The 2010 China (Chengdu) new energy international summit and exhibition held in September last year resulted in more than 30 business talks butting, 13 projects signed successfully, and the total agreement investment reached 13 billion 933 million 100 thousand yuan.

Pu Guisen, director of the Shuangliu County new energy industry promotion office, said: "the two or three day meeting has brought a full year's order to the industrial functional areas and related enterprises, which is much better than the simple" door-to-door "investment.

Striving to be first-class, making the exhibition more "Chengdu quality".

"Exhibition industry is the gateway to promote economic globalization, not only from the economic connection with the world, but also from the global perspective.

Simply speaking, MICE industry is an industry integrating industry and marketing city. It is not only a completely market-oriented economy, but also a global trend of adapting to ecology, environmental protection and low carbon.

Its vitality of sustainable development is gradually emerging.

As a trader of Chengdu Convention and exhibition economy, Chen Lin gave his understanding of the exhibition industry through three years of practice.

He said that regardless of Chengdu's comprehensive competitiveness, industrial characteristics, and perfect government service mechanism, it is enough to support some exhibitions with Chengdu characteristics and qualities.

Chengdu exhibition is making persistent efforts to create five first-class national facilities: "hardware facilities, service mechanisms, brand projects, leading enterprises and comprehensive impacts". The goal is whether the international exhibition or domestic exhibition will be more Chengdu quality, so that Chengdu will gradually internalize the character of each exhibition and become a convention and exhibition brand.

"This is also more conducive to more efficient marketing of Chengdu to the world, to let the world care about Chengdu and Chengdu to integrate into the world."

In the year of the opening of 12th Five-Year, Chengdu plans to hold 440 annual exhibitions and festivals, with a total exhibition area of 2 million square meters. The number of exhibitors, participants and festivals in the field will be 15 million. The direct income of exhibition industry will exceed 3 billion 900 million yuan, up 20% over the same period last year, and the cost will exceed 32 billion yuan.

In the first half of this year, the 2011 national (spring) sugar and Wine Fair will be held, the national drug fair and China international pharmaceutical raw materials, intermediates, packaging and equipment fair, the Chinese Overseas Exchange Association, the International Symposium on Red Cross, the Ninth China International Software Cooperation Fair, the twenty-eighth China international sporting goods fair and the 2011 Hongkong fashion shopping exhibition.

The second half will be held.

Industry and City Co play "icing on the cake"

"Exhibition industry" is the product of urban economic development to a certain stage, and is an important symbol of a city's continuous opening to the outside world and prosperity.

The promotion of MICE industry to urban economy can be described by "icing on the cake".

The level and economic strength of a city determine the trend of the future development of the city.

Chen Lin's simple comparison broke the relationship between MICE industry and urban development.

According to the overall deployment requirements of the Chengdu municipal government to build a modern modern garden city, Chengdu put forward the strategy of "three steps" for the construction of the Convention and Exhibition capital. Before 2015, Chengdu was built as the first central and first class Chinese exhibition city in the central and western regions. The famous Asian exhibition city was built before 2030, and the world famous exhibition city was built before 2050.

Plan and move.

"From the perspective of development strategy, our strategy is to brand, professionalize and internationalize."

Chen Lin said, "at the same time, we also unswervingly grasp the three major construction projects.

The first is to build Chengdu into an international conference destination city. The second is to vigorously build brand exhibition gathering areas, strengthen ties with national ministries, trade associations, and scientific research units, not only to create local brand, but also to introduce famous international exhibition brands.

The third is to build Chengdu into a festival center in the west of China. It will promote the regional brand and expand investment through cultural festivals.

In recent years, Chengdu has constantly improved its ability to hold large-scale exhibitions and festivals, and has been matched by the level of international first-class exhibitions.

The number of exhibitions, exhibition area, exhibition scale and level have achieved super expected performance.

From 2011 onwards, the national spring corn wine trade fair has been permanently settled in Chengdu every year.

Chengdu's home and leisure products and Gifts Fair and China (Chengdu) international electronic production equipment and technology exhibition and other fixed-point Chengdu's emerging exhibitions have a good momentum of development.

The scale of its own brand exhibition, such as the Western fair, furniture exhibition, auto show and so on, has been increasing continuously. The scale and influence of the exhibition such as the National Book Fair and the National Pharmaceutical Machinery Expo have been significantly improved.

"Our goal is to make the foreign exhibition projects held in Chengdu the highest level, the highest satisfaction level and the most effective one," he said.

Chen Lin said.

Entering the "12th Five-Year", the first task of Chengdu Convention and exhibition industry is to complete the compilation and issue of the key special planning of the "12th Five-Year" plan for the development of modern exhibition industry in Chengdu.

Chengdu's efforts to build a modern industrial system in the city require massive resources integration and platform support. Chengdu Convention and exhibition will face the proposition of how to integrate exhibition resources to serve the new development of Chengdu's economy.

Looking back, we find that the exhibition industry is not only a business card for marketing Chengdu, but also a "chip" to promote the continuous growth of modern industries. It will boost Chengdu's every step in the world.

"Industry and economy are flying together, and the city is in line with the world."

Chen Lindao came out of the true meaning of "the exhibition industry is doing marketing the city, boosting the economy.

In the final analysis, it is to make the industry stronger and stronger, to make the economy better and better, and let Chengdu be known more and more internationally.