Mainland Department Stores Want To Clone Hongkong Metro Mall Mode

Scramble for mainland travelers

The introduction of real estate developers to develop large houses on the MTR, but retain commercial property to rent on their own. This kind of advanced property management mode with small investment and long focus has made four large "MTR emporium" become the "golden cock" of the four Hongkong metro companies.

At the moment, seize the consumption trend of "free travel" of open residents in the mainland, Hongkong subway.

Mainland consumer growth highlights

Guangdong took the lead in opening the "free trade" for nearly a year, but the Hongkong subway mall, which smelled the opportunity, began to publish in the mainland as early as 2002.

Chen Jiaming, the marketing manager of the MTR shopping mall, told reporters that by purchasing the subway 1 day driving permit to send the cash coupons and other concessions to the MTR mall, as well as large-scale activities such as the the Great Wall Bank of China's Bank of China, the four domestic shopping malls of the Hongkong Metro have increased significantly in recent months, reaching 3000-4000 passengers per week.

Although still only about 5% of the total number of people, but the mainland tourists "go straight to the theme", the per capita consumption of up to 5000-8000 Hong Kong dollars, is bound to become the most potential consumption growth point in the future.

Chen Jiaming said, seize the "freedom line".

Alliances with the mainland shopping malls

A few days ago, the Hongkong Metro mall held a new promotion campaign for the "mainland media shopping experience group". In fact, the promotion of Hongkong Metro shopping malls to mainland tourists has been constantly renovated, and it has already passed the initial stage of the coupons.

It is understood that the recent high level management of Hongkong Metro Property management has frequently visited the mainland, and is now working with major shopping malls in Shenzhen, Shanghai, Guangzhou and other mainland central cities to carry out a huge plan of "swap preferences".

The so-called "swap offer" is the opening of Hongkong MTR shopping malls and large shopping malls in the mainland to promote each other and enjoy bundled shopping privileges.

Chen Jiaming believes that the plan can attract more mainland tourists to Hongkong Metro shopping malls.

Chen Jiaming said he would add 10 Mandarin shopping ambassadors in the short term, hoping to receive 1000 mainland shopping groups next year.

Importing patterns into the mainland

As a rare and profitable subway company in the world, Hongkong Metro has paid more and more attention to the concept of property management.

Many cities in the mainland are going to visit Hongkong without exception.

As the mainland consumption is becoming more and more mature, the Hongkong Metro is also planning to introduce the mode of mixed development of MTR and shopping malls into the mainland.

Chen Jiaming disclosed that the Hongkong Metro has been involved in the fourth phase of the Shenzhen metro project. It will definitely bring Hongkong's property, shopping arcade and railway mixed development mode to the mainland. At present, cooperation with other cities is also under negotiation.

Even with pavement management, the Hongkong subway has its unique characteristics, which can skillfully guide the flow of people into shopping malls through careful layout.

The concept of "theme shopping mall" has been well reflected in its decoration. It is no wonder that shops in the four major MTR shops in Hongkong have annual rental rates of up to 100%, and the average growth of the shop has an average double-digit growth.

In this sense, many cities in China still have many commercial properties on the top of the subway, but lack of integration and effective layout, and the effect is greatly reduced.

Many businessmen in the mainland say that the cooperation between the Hongkong Metro and the mainland will undoubtedly bring new air and promote the upgrading of the mainland business.