Popular! "Intensive Department Stores" Quietly Started In Changchun

With the improvement of living standard, the general public is visiting Changchun.

In an interview, the reporter found that almost all the department stores in Changchun have built up interior environment through interior decoration.

The Changbai building restores its home appliances to compete for the home appliance market; the 8 floor food plaza of New Asia and Europe has effectively made up for the lack of matching formats for catering businesses; the Yatai Fuyuan shopping center has attached great importance to such details as toilets, maternal and child rooms, children's toilets and so on; and Changchun's commercial enterprises, Eurasian cars, Eurasian Yimin and other commercial enterprises have all been speeding up, and actively expanding abroad at the same time of upgrading.

During the Spring Festival, Asia's department store was renovated from exterior to interior, and expanded its business area, adding new categories, spacious, bright and modern shopping malls, bringing a new shopping experience for Changchun consumers.

Pang Ruhui, Asia's department store planning minister, said the adjustment was the largest in recent years.

They are striving to make Asia achieve a qualitative leap through this upgrade, revealing its own characteristics in terms of business philosophy and commodity mix, and the biggest change is the overall upgrading of the business circle and the complementary relationship between industries in the business circle. This will play a crucial role in the harmonious development of business circles.

For the less than half a year's opening of Changchun Hongqi Street Wanda Plaza, its "strengthening department store" positioning is also very accurate.

Here, you can shop, you can eat delicious food, you can watch movies, you can play video games, the value of each main store has been brought into full play. The realization of downstairs is the "one-stop" service of home, retail, culture, sports, entertainment, leisure, catering, hotels and other functions.

Zhang Xuejun, director of the Department of Commerce and service management of the Provincial Department of Commerce, said that the development of Changchun department store from traditional department stores to modern department stores has further developed into a theme department store and today's "strengthening department store", which has undergone a process from subtraction to addition.

In the past few years, some department stores have eliminated household appliances, bicycles, daily hardware and other commodities, concentrating on doing the best business category and taking the road of professional management.

But with the diversification of consumer demand, businesses with a certain area of operation have begun to try to add, and play the "strengthening department store" brand.

Its biggest feature is to import professional operators, such as the nationwide chain of mobile phones, home appliances, KTV, video game city, catering operators.

The intensive department stores have a large area and full format. All formats have been professionally operated, and the overall capacity of shopping malls has been greatly enhanced.

For the understanding of "strengthening department stores", Feng Xianzong, assistant general manager of Xintiandi shopping park, said that the past department stores had an area of about 20 thousand -3 square meters, enabling consumers to shop in 2 hours without being too tired.

With the diversification of consumer demand, shopping on the street needs not only shopping but also entertainment, dining and gathering.

With the growing area of commercial buildings, 70 thousand -10 square meters of department stores are beginning to emerge.

Compared with past department stores, the "strengthened department store" has not only doubled its operating area, but also perfected its format, so as to meet the one-stop shopping needs of consumers to eat, wear, use and play.

Mr. Feng, a Changchun resident, said that the fast-paced way of life has made many people like one-stop shopping. The appearance of "strengthening department stores" is just catering to consumers' shopping habits.

Compared with the department stores that used to sell everything, the most important part of strengthening department stores is specialization.

Zhao Dongwen, marketing director of Yatai Fuyuan, told reporters that the "strengthening department store" mode has become a trend of development.

While doing well in its main business, shopping malls can form a strong combination of professional operators through the introduction of professional formats to increase the overall ability to collect customers.

The key to the power of this model is how to integrate effectively, and the two sides should work hard together to play a card together.