Cross Border Legend: Persistence And Transcendence Of Fashion Emperors (Picture)

The year 2010 can be said to be a year with many disturbances in the global fashion industry. After the financial crisis, although it was a scene of common prosperity, there were still many turbulence and unknown variables hidden.

　　
At the beginning of the year, the news that designer Alexander Mcqueen committed suicide came out; At the Paris autumn and winter fashion release in 2010, the GrandPalais models walked out of the iceberg wearing mammoth trousers. The huge long fur snowman boots and the huge artificial fur coat thanked Karl Lagerfeld for creating a winter fashion feast that let us marvel that Chanel did not kill.

　　
In September, Tom Ford, who had been away from the women's clothing industry for six years, returned. After his film A SingleMan was a great success, he returned to his role as a designer. The most mysterious Spring/Summer 2011 women's clothing series conference was held in the new store on Madison Avenue in Manhattan, New York. The media were refused access and only Terry Richardson was allowed to take photos;

　　
At the end of the year, the news that Herm è s was acquired by LVMH, a luxury consortium, shocked the industry. Bernard Arnault launched the most daring and surprising financial acquisition in the fashion industry; AlberElbaz, creative director of Lanvin, launched two clothing series with rich contents for H&M to market, including affordable clothing with its symbolic design features, which successfully helped improve H&M's profits and was hailed as the most successful cooperation of the year.

　　
Behind the colorful stories in the fashion industry, of course, there are some legendary names: Bernard Arnault, the richest man in France, Karl Lagerfeld, the fashion emperor, Ralph Lauren, the American Dream, and Tom Ford, who do not follow the usual path. These big men who play an important role in the fashion industry have extended their tentacles further after years of travel in the fashion industry, representing a new cross-border legend.
?

?

Bernard Arnault: financial acquisition of Hermes+entering the hotel industry

Bernard Arnault: financial acquisition of Hermes+entering the hotel industry

　　
If you want to ask the most commendable person in the business world in 2010, you have to mention the name Bernard Arnault. The richest man in France is also one of the most amazing figures in the fashion industry. In 2010, he made the most daring and surprising financial acquisition in the fashion industry.

　　
Bernard Arnault's acquisition of 17.1% shares of Herm è s International in October has become a hot topic both inside and outside the industry, and both journalists and analysts can't help speculating - how did he do it?

　　
"First of all, this acquisition is a very calm process." The CEO said, "For a long time, we have been investing in Herm è s." Indeed, the business giant has shown a strong interest in this brand long ago. When referring to Herm è s, people always praise its famous Birkin handbags, scarves, perfumes, luxury accessories, fashion, as well as its high-end wines and spirits.

　　
The three major groups in charge of 73.4% shares of Herm è s quickly established a holding company to ensure its independence and deal with possible share acquisitions in the future. However, few people doubt Arnault's determination and patience in this acquisition. This businessman not only has a long-term investment vision for luxury goods, but also has proved to the world that he is a powerful entrepreneur.

　　
In 2010, Arnault also made other remarkable achievements. Against the background of global economic downturn, the sales of LVMH still rebounded significantly. The sales in the third quarter increased by 23.6 percentage points, and the revenue in the first half of the year increased by 52.8%. The business giant predicted optimistically that his "flagship brands", especially Louis Vuitton, Dior and Fendi, would become core brands benefiting from the global economic recovery.

　　
In 2010, Arnault also surprised people in various aspects. In April, he revealed a LVHM hotel management plan to open more ChevalBlanc hotels. The hotel will be located in Oman and Aswan, Egypt, in 2012. In September, LVMH's private capital operation company LCCapital announced that it had controlled 41% of the shares of several major contemporary brands in France. These companies include Sandro, Maje and ClaudiePierlot. Finally, at the end of November, LVHM bought another 40.1% of the shares of Soci é t é Samaritaine, which almost controlled the ownership of this landmark department store. The shop is undergoing complex renovation. The project completed in 2013 will combine shops, offices, residences and hotels.
?

?

Ralph Lauren: Super flagship store+online 4D video

Ralph Lauren: Super flagship store+online 4D video

　　
2010 is a year of vitality for Ralph Lauren. His women's clothing store opened in New York and is located in the famous historic building The Rhinelander Masion on Madison Avenue. It has not only become a new standard for designer retail since 1985, but also a perfect mark for the year of prosperity.

　　
The entire store is built of Indiana limestone, with an area of about 22000 square feet, which is very commendable. "People were wrong when they said they would never build like this again," said Mayor Michael Bloomberg of New York. The whole project cost about 50 million dollars and was built in the economic depression. "The purpose of doing so is to prove to people that we believe in the world, we believe in the United States, and we believe that people expect beautiful things," Lauren said.

　　
However, Lauren did not stop his steps. At the event to celebrate the 10th anniversary of the establishment of polo.com, he showed people wonderful 4D digital images: one was in New York, with his new store as the background, and the other was in London. He used the most advanced building video map technology to create an impressive outdoor lighting scene. Lauren used acousto-optic images in these two video shows, as if people and objects were jumping on the building, which is amazing. "It's almost Orwellian," Lauren said. He believes that this is not only a show, but also a demonstration of Polo's leadership and bold performance in the digital field. "This technology can change your perception of fashion, fashion shows, advertising and the Internet."

　　
Lauren is not only busy opening women's clothing stores, he has also renovated today's men's clothing store Rhinelander, and opened his third clothing store in Paris. This store is located in a small town building in the 17th century, with an area of about 23000 square feet. In addition to various series under the brand, the store also has Ralph Restaurant, which is now known by everyone in Paris. In addition, Lauren was awarded the Legion Medal by French President Nicolas Sarkozy in 2010. "I think that any successful company must have a leader with direction and goals," Lauren said. "I am very prescient about what I like and believe in."
?

?

Karl Lagerfeld: National Medal+New Way for the Brand with the Same Name

Karl Lagerfeld: National Medal+New Way for the Brand with the Same Name

　　
Karl Lagerfeld is not only the most eye-catching but also one of the most active figures in the fashion industry.

　　
2010 is also of great significance for this designer. He not only won the badge of the French Legion of Honor, named Chanel's newly opened store in SoHo, New York, but also held his own photo exhibition in Maison Europe é enne de la Photography.

　　
In addition, Lagerfeld signed an agreement in November to design a unique series for Macy's, the largest department store in the United States, and will sell it in 250 stores and online. Earlier, he also said that he would not show his Karl Lagerfeld series on the catwalk, and explained that he would work hard on other forms. "I can't compete with Chanel," Lagerfeld said. "I don't want Karl Lagerfeld to look miserable."

　　
In addition to designing clothes for the public, Lagerfeld also made a great effort in October last year. At that time, he met the audience in the fashion show designed for Chanel in spring 2011. Both in concept and scale, this fashion show is very grand, and in terms of fashion elements, it shows several rare fashion moments, ingeniously resonating with the concept of time.
?

?

Tom Ford: Directed movies+refused to integrate into the network

Tom Ford: Directed movies+refused to integrate into the network

　　
Tom Ford never lacked courage. His debut film A SingleMan, which was released in January 2010, was highly praised. Perhaps the most memorable thing for the fashion industry is that he returned to the women's wear design industry in the spring, bringing a fashion show that people are fond of talking about. On the contrary, he is doing what people think is impossible now: completely controlling his own information. Unlike most practices in the fashion industry, Ford does not use the display mode open to the media or bloggers, but rather holds extremely private events in the New York store: the event only invites 100 guests, including friends, selected fashion retailers and media people. Ford refused to integrate into the online world, and said that he would only cooperate with a few publishing media, but rejected newspapers and online media. "I don't have the need to quickly promote clothes," he told reporters after the fashion show. "I think that's terrible. That's how the system works now. When you see these clothes, they will be sold on the Internet within an hour. Everyone in the world can see them. They have been overexposed."