Shoe Industry Brand 361 Degrees: People-Oriented Enterprise Culture

Vertically and horizontally

Talent upgrading strategy both inside and outside

After the successful listing of footwear brand 361 degrees in Hongkong, the company's overall strategy has been upgraded with the times, upgrading products and upgrading channels respectively.

"How to maintain advantages in a competitive industry has become an urgent problem to be solved."

Zhong Qinghui, director of human resources at 31st degree (China) Limited, said that while the company is developing rapidly, it requires internal staff to acquire more professional knowledge and more advanced vision. The employees who are standing at the same time no longer adapt to the new enterprise environment and enterprise development strategy.

Therefore, it is imperative for enterprises to upgrade their talents.

It is understood that the 361 degree talent upgrading strategy is mainly from two aspects: first, through the school enterprise alliance, to help internal staff to recharge; two, with the help of the external brain, adjust the talent structure.

In Zhong Qinghui's view, the company will not easily give up its comrades who fought together with the war.

After listing, some employees did not change their roles in time and could not adapt to the rapid development of the company. For this reason, the company and Xiamen University, Beijing Institute Of Fashion Technology, Tianjin University and Jiujiang University became strategic alliances to help employees recharge and help their employees grow.

At the same time, enterprises and many well-known domestic headhunting companies cooperate with other resources to complete the pformation of talent structure quickly and efficiently.

At present, the first phase of the upgrading of operation system, brand system, footwear industry system, clothing system, supply chain system and so on has basically completed, laying a good foundation for the subsequent force of enterprises.

Three dimensional training system

At the same time of upgrading talents strategy, we should build a three-dimensional training system at 361 degree.

According to the introduction, the company carries out multi angle and multi-dimensional training for the actual needs of employees at all levels. The training objects include front-line staff, grass-roots management, and senior management. The training contents include corporate culture, professional quality, management skills and professional skills, forming a three-dimensional training system covering a wide range, rich content, close to the actual needs of employees and the needs of enterprise development.

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It is reported that last year, the footwear industry brand 361 degrees, based on the original internal training system based on the brave academy, and the external training system focusing on outdoor training camp, focused on building a special training system based on school enterprise cooperation.

In order to build the core competitiveness of enterprises and establish a good talent echelon, 361 degrees signed a contract with Jiujiang University in Jiangxi to become a strategic partner of school enterprise cooperation. From Jiujiang University as a training resource and platform, a systematic and professional knowledge training for company management cadres, 30 agents in the whole country and nearly 7000 franchised stores personnel was made, so as to create a learning organization.

According to Zhong Qinghui, the training is not only more effective, but also a perfect combination of the long-term development requirements and the actual needs of the students. Moreover, the training has broken through the practice of the main management staff in the past, and extended to the staff members of agents, franchisees and suppliers, so that the majority of the 361 degree people can enjoy their growth.

"In 2010, we organized 3 training sessions, and more than 3000 people enjoyed the training feast.

In 2011, this feast will continue between 361 degrees and Jiujiang University, and the growth of employees will be endless.

Fair incentives and humanistic care

Providing an open and fair growth platform for employees is another measure of 361 degree caring for employees.

It is reported that the company has established a performance oriented performance appraisal method, and has gradually promoted the employment mechanism of the "able person, the flat person and the inferior" under different central and departmental work characteristics.

Zhong Qinghui said that the new recruits should adopt the system of assessment and admittance, and strictly assess the new recruits according to the requirements, and eliminate personnel who do not meet the requirements of the company's development.

At the same time, establish and improve the feedback mechanism of performance interview, so that managers can directly face poor performance employees, help them find the root causes of problems, find solutions, help improve work, and ultimately achieve the goal of improving performance.

In addition, under the guidance of the corporate culture concept of "focusing on employee survival and building a humanistic management culture", 361 degrees will organize various employee activities every year, and set up various employee clubs to enrich the amateur cultural life of employees, including choir, basketball, table tennis, badminton, tug of war, production skills competition, outdoor outing, garden tour, guessing lantern riddles, voluntary tree planting and weekend cinema.

In October 2010, the company launched the second employee Culture Festival, which includes staff training, skills competition, employee basketball match and "love singing" business singer competition.

"The company aims to provide employees with a lively and friendly working and living environment, and export a people-oriented management culture and a healthy lifestyle.

Only in this way can employees really enjoy their work.

Zhong Qinghui said.

President:

People oriented is the core content of the 361 degree enterprise culture of footwear industry.

Relying on the strength of the team and working with the spirit of love once more to become the world's respectable sports brand, this is the 361 degree development vision and historical mission! -- Ding Wuhao, President of the 31st degree (China) Co., Ltd.