B2C Market Is Hot &Nbsp; Clothing Entity Sellers Are Very Entangled.

In the increasingly hot market situation of B2C, entities Department store On the whole, whether or not it is involved in online sales is still in a very tangled state.

According to the understanding, most department store managers are very clear in mind that sooner or later they may go online, otherwise they will move against the trend. Moreover, from a competitive point of view, once competitors first take part in the online operation and mature gradually, it is already time for them to gain advantage.

But at the same time, these bosses have deep entanglement in their hearts.

And many entities Brand dealer Similarly, more entities of department stores worry that once the online shopping mall has formed a climate, on the one hand, in the current domestic market stage, the price system is bound to be loosened, which will have an impact on the overall brand image of the department store; on the other hand, if the members of the customer, even some of the members are turned to the Internet, the sales performance and passenger flow of the entity store will be diverted. It is the most fatal thing that affects the performance and passenger flow of department stores.

In addition, from the perspective of specific management and management, the traditional retail industry stresses the concept of management and service, pays attention to the cooperation and management of suppliers, pays attention to the management of customer resources at the scene, pays attention to the building and upgrading of store hardware and software strength, but on line, it is a completely different "Jianghu".

On the Internet, we should pay attention to logistics, information flow and capital flow. Goods And user experience is a more complex project. Only know the retail experience, do not know how e-commerce can not; only understand e-commerce, no retail experience and accumulation can not do. In response, Li Xiaobin, general manager of 3D commercial real estate in Hangzhou, recently announced that "network and entity are two businesses, two different ways of thinking and two modes of operation."

Because of this, when a physical department store needs to set foot in the line, it needs another team to form a team. At present, the new team members have the following backgrounds: one is the long time infiltration in the Internet industry; this is the main one; one is the long time infiltration in the traditional clothing or retail industry; another is a more interactive website, and some professionals will also be integrated into some online games companies. Relying on such a brand-new compound team, online mall has independent operation and management.

It can be said that it is precisely because of the existence of a variety of factors, to a large extent, restricting the physical shop is hard to expand the online shopping mall.

The sensitivity and participation of online retailing is not enough. In the face of the rapid development of online retailing, its mental state is very complex. The concrete manifestation is: first, it is considered that online sales can not be replaced by physical store sales; second, it is considered that the development space of China's real retail industry is still very large, which can be disregarded for developing online retailing; third, generally speaking, the development of online stores in China has not yet seen the real profit pattern. Therefore, it is not necessary to pay attention to it today. Later, fourth, some retailers who have already touched the Internet have felt that the opening of online shops is completely different from the physical retail stores after a period of time, and the difficulty is far beyond imagination. Retail expert Gu Guojian pointed out that, compared with the traditional entity retailers,

However, under this complex mood, the big move of big business and Yintai marched on the line, which made the industry tangled. When the Yintai network was formally launched, there were even comments that this was a "landmark" event on the traditional retailers' March.

In fact, the flood of the Internet is coming to speak for itself. Icebreakers are already there. Next, we'll see how the department stores respond.

It is worth pondering that the people who are already "getting wet" do not appear to be worried about the so-called "right hand to hand fight theory".

Xie Zhonghui, general manager of Da Shang electronic commerce company, pointed out that electronic commerce is the trend of the times. It does not contradict with the operation of the entity store. On the contrary, the interaction under the Internet is more conducive to the promotion of both sides. He believes that the momentum of e-commerce in the physical store is forcing the store to explore its own way of development, and the domain that e-commerce can not do well is the territory that the physical store can further consolidate.

The impact of e-commerce on traditional channels is inevitable, but the two is not who will replace it, but because of the different shopping experience of the two channels, the two will coexist.