2011 Men'S Clothing And Outdoor Sports Enterprises Have A Bright Future.

Institutional researchers said: the textile and garment industry is going well in the medium and long term. Consumption upgrading is the driving force of growth. Brand shoes and clothing are not afraid of cost pressures. They will increase volume and price. "12th Five-Year plan" focuses on expanding consumption, raising national income and developing people's livelihood.

It can be predicted that during the "12th Five-Year" period, more and more families will enter the ranks of affluent families at a faster pace. Brand clothing will undoubtedly become an important goal of consumer upgrading.

At the same time, brand clothing can effectively control the cost, and adjust the cost structure through the adjustment of product mix and raw materials, and appropriately raise prices.

Historical experience shows that consumption upgrading can promote brand shoes and clothing to maintain a good volume and price rise trend.

Cost rises, brand value becomes the key to profit.

Driven by the contradiction between supply and demand and the international cotton futures market, domestic cotton prices have climbed rapidly.

In cotton textile enterprises, cotton accounts for 60% to 70% of the cost. Due to the continuous rise of cotton prices, the cost of production and operation of textile and garment enterprises is further expanded.

The rising price of cotton makes the prices of raw materials of textile enterprises also rising. However, the price of grey cloth produced by spinning enterprises can not increase simultaneously.

The profit margins of small weaving mills were continuously squeezed. Until September 2010, with the further increase of raw material prices, enterprises that had already been squeezed to the critical point of profit began to face the situation of loss of starting up.

Du Min, director of the rural economic research center of the Ministry of agriculture, said that for textile and garment enterprises, efforts must be made in the field of new product development, brand cultivation and so on, to pform traditional industries and increase the added value of products so as to truly grasp the bargaining power and initiative of the international market.

Qian Shan, chief executive officer of Shanshan stock company, said: "the products of Shanshan company are mainly Western-style clothes, so the sales profit depends mainly on the brand value of the company. Because the brand effect of the company's products has been reduced, the proportion of the cost of the products has been reduced. Therefore, the impact of the rise in cotton prices on the company will be much smaller."

The rapid rise of cotton prices has made the textile and garment industry again face the situation of reshuffling. However, those textile and garment enterprises that have already made technological upgrading and product structure will still be affected by the soaring cotton prices, which can really be attached to the cost of products. The impact of soaring cotton prices has been weakened a lot.

The rise in cotton prices will accelerate the reorganization and integration of the textile and garment industry, increase the concentration of industries, and eliminate a number of small and medium-sized enterprises. This is also the general trend of industrial readjustment.

It is not that products with better quality can sell higher prices.

Li Kailuo, an expert on economic research in the famous fashion industry, said: "Zegna is a factory authorized by Zegna. Zegna supplies Xia Meng with fabrics and plates. The market price of a set of clothes can be sold to 20 thousand yuan, but if Xia Meng does it herself, she can sell 4000~5000 yuan with her own brand" Xia Meng "and the same process, which is the brand distinction.

Li Rucheng, chairman of YOUNGOR, in 2009 and 2010 China's international clothing and accessories fair, were high-profile propaganda of YOUNGOR's new hemp products. Hemp became another brand of high value-added clothing produced by YOUNGOR, which is a corroboration of Chinese brand's brand value.

Da Yang created three arrows to develop the market.

Dayang innovation announced the third quarterly report in 2010: basic earnings per share of 0.4463 yuan, diluted earnings per share of 0.4463 yuan, basic earnings per share (deduction) of 0.4276 yuan, net assets of 4.71 yuan per share, diluted assets yield 9.4711%, weighted net assets yield 9.84%, operating income 726 million 630 thousand yuan, attributable to the parent company owners net profit 73 million 640 thousand yuan, net profit after deducting non recurring gains and losses 70 million 550 thousand yuan, attributable to the parent company shareholder equity 777 million 560 thousand yuan.

Dayang creation company is mainly engaged in the production and sales of middle and high class men's suits, women's fashion and sportswear, and its annual production capacity has reached 6 million sets. It is one of the largest leading clothing manufacturers in China.

The "Genesis" brand clothing produced by the company has a high reputation in the domestic and foreign markets. It is "China's famous brand product" and "top ten fashion brand".

In 2009, the company constantly strengthened its own brand building and achieved notable results.

On the basis of strengthening the brand building of the "creation" company, we continue to increase the promotion of the "Kamen" professional clothing brand, and at the same time launched the online direct selling brand targeted specifically at young consumers.

Yousoku (coolie tribe) has formed the brand structure of "creation", "Kamen" and "Yousoku" to develop the domestic market together.

"Genesis" is a high-end niche brand. In 2010, there were 25 stores in China, with new stores concentrated in areas with strong purchasing power of high-end products.

The online direct selling brand Yousoku has low pricing and no competitor in the market segmentation.

The smooth development of various channels allowed Dayang to win the market in 2010.

The founder of Da Yang also became famous because of Buffett's praise. He not only gained celebrity effect, but also promoted the brand and influence of the company.

The company said that Buffett's highly recognition of Dayang's creation has attracted reports from more than 100 media at home and abroad. The goal of the company is not only to become a high-end brand in China, but also to become a world famous brand.

The data in the table are the first three quarters of 2010. The specific value is: the main business income is 726 million 630 thousand yuan, and the operating profit is 139 million 520 thousand yuan.

The net profit of red bean 2010 increased by {page_break}

The main business of Hong Kong stock is the production and sale of garments and knitwear, and the production and sale of nylon yarn.

The company's net profit growth is increasing quarterly.

In the first half of 2010, Hong Kong Group accelerated its pformation and upgrading. It insisted on focusing on the main garment industry, focusing on the development of red bean men's wear chain Monopoly channel, and made considerable progress in brand building, product development, market development and standardization, team building, and laid a solid foundation for the development of the second half of the year.

According to the quarterly reports of Hong Kong stock in 2010, the company's net profit to shareholders of listed companies reached 9 million 740 thousand yuan in the first quarter of 2010, an increase of 42% compared with the same period last year, and the earnings per share were 0.02 yuan, unchanged from the same period last year.

Net profit in the second quarter was 15 million 690 thousand yuan, up 110% over the same period, and earnings per share were 0.04 yuan, up 300% over the same period last year.

Net profit in the third quarter was 7 million 970 thousand yuan, up 115% over the same period, and earnings per share were 0.02 yuan, up 100% over the same period last year.

The first three quarters achieved a net profit of 33 million 410 thousand yuan and earnings per share of 0.08 yuan.

The company's net profit has been improved and its brand clothing channel construction is progressing smoothly.

In the first half of the year, we focused on the development of red bean men's clothing chain Monopoly channel around the main garment industry, and strengthened the management of exclusive stores on the basis of this half year.

In the first half of 2010, the company announced to the media at the autumn and winter ordering conference that the store plans to complete 1300 stores in 2010 and will reach 3000 in the next 3 years.

From the company's three quarter growth in 2010, the progress of channel construction is obviously very smooth.

The data in the table are the first three quarters of 2010. The specific value is: the main business income is 1 billion 653 million 610 thousand yuan, and the operating profit is 63 million 920 thousand yuan.

The market size of the Pathfinder is expanding.

Pathfinder announced the third quarterly report in 2010: basic earnings per share of 0.23 yuan, diluted earnings per share of 0.23 yuan, net assets of 3.54 yuan per share, diluted assets yield 6.4301%, weighted net assets yield 6.56%, operating income 254 million 680 thousand yuan, attributable to the parent company's net profit 30 million 470 thousand yuan, net profit of 28 million 690 thousand yuan after deducting non recurring gains and losses, attributable to shareholders' equity of 473 million 960 thousand yuan.

In January 2010 ~6, the company achieved operating income of 154 million 14 thousand and 300 yuan, an increase of 34.15% over the same period last year, and realized operating profit of 27 million 606 thousand and 600 yuan, an increase of 14.55% over the same period last year. Net profit of 25 million 256 thousand and 400 yuan, an increase of 34.01% over the same period last year, has maintained a relatively fast growth trend.

The growth of the above financial indicators is due to the good development of the main business, the continuous expansion of the market and the continuous improvement of business performance.

In the 2010 semi annual report period of the Pathfinder, the company set up seven sales areas in Beijing, North China, northeast, northwest, southwest, East China and Southern China, which are responsible for sales management in all parts of the country, flat sales channels, so that channel management and services can be further attached to franchisees, and can quickly capture customer needs for quick response.

The company continues to consolidate the existing channel mode of direct and franchise coexistence, standardize the management of franchise system, consolidate the market share of the first tier cities, and further intensify the opening of stores in the second tier cities and outdoor resources rich areas, and vigorously support the development of the high quality franchisees.

In the first half of 2010, there were 71 new outlets, including 27 Direct stores and 44 franchised stores.

At the same time, the company carries out strategic cooperation with e-commerce websites such as Holle and Amazon, and actively explores new sales channels such as e-commerce.

In 2011, the prospects for men's wear enterprises are promising. The total market of men's wear is 2.5 times that of sportswear, while the number of men's single brand stores is only 1/3 of sports brands. The men's wear market will enter a rapid development period of about 5 years, while outdoor sports clothing enterprises are emerging markets, and the market prospect is still very large, with good development space.

The data in the table are the first three quarters of 2010. The specific value is: the main business income is 254 million 680 thousand yuan, and the operating profit is 34 million 170 thousand yuan.