Spanish Chinese Clothing Industry Vicious Competition "Hidden Rules"

The core competitiveness of overseas Chinese clothing enterprises needs to be improved.

According to "Europe China net" report, recently, a new Chinese clothing store opened on Calle Toledo, one of the most prosperous streets in Madrid. At first glance, she thought it was a ZARA, but she didn't see it in the first place. It turned out that the shop name was not ZARA, but ZAIRA. The little "I" was crowded in the middle. Besides, the store's decoration, even interior decoration and style of clothes are very close to ZARA, but the price is even cheaper.

This incident reflects a fact: at present, because of the lack of a holistic view among Chinese businessmen in Spain, many businessmen do not focus on establishing a benign competitive environment and enhance their core competitiveness, but are willing to adopt the most primitive competitive means, and seek development through price wars, deck cards and malicious arrears of payments.

Use others' money to do business and let others talk.

As we all know, in order to maintain the normal operation of business, businesses need the necessary amount of money to make turnover. Nowadays, the Chinese businessmen in the clothing industry in Spain seem to be on the surface, whether they are retail or wholesale, which are quite smooth sailing. In fact, most of them have problems of capital turnover. Apart from being objectively affected by the economic crisis, another factor that can not be ignored is that they are in arrears with each other in business and accounting transactions.

Ms. Zhang has a very attractive clothing store in Sevilla, which has been operating for nearly three years since its opening. When the clothing store is in good business, it will come to Madrid in less than a week, or call directly to the wholesalers in Madrid. According to the clothing item number, the clothes that Mrs. Zhang wants, the Madrid stores will deliver them on time. However, the good times are not long. To this day, Ms. Zhang has not been able to get Fuenlabrada in Madrid. It is not Ms. Zhang who does not purchase, but Fuenlabrada's clothing wholesaler refuses the request of Miss Zhang directly. {page_break}

In the process of doing business, A Hua, who runs the clothing wholesale business, is more knowledgeable about the style, cloth and quality of his clothes. He often collects some information of clothing counters or stores by himself, or browse the fashion with strong seasonal fashion and fashion. He can understand and master the clothes in a period of time, and then notifications to some garment factories to produce in bulk and sell them wholesale at the fastest speed. Therefore, A Hua's clothing wholesale shop has attracted a lot of clothing retailers. A Ying, who sells clothes in Carabanchel, is a regular customer of A Hua wholesale shop. As long as he passes for a period of time, he will pick up the goods in A Hua's store, and sell it to the store in a single way. Basically, it will not be unsalable.

It was A Hua who was able to grasp the market and the fashionable style of the season. The business of her wholesalers had always been good, and the surrounding businesses of the same kind were envious, so some people began to imitate. Instead of imitating A Hua's market, she imitated her brand directly. Once A Hua's new store arrives, someone will come to her shop to pick up the right clothes in the name of buying clothes, so as to get a clear picture of the clothes, colors, prices and so on. At first, A Hua didn't care much. Later, he found that even if his store had just arrived for two or three days, another clothing wholesale shop had the same clothes as its own store. Some merchants only imitate their purchase channels, while others are directly looking for cheap processing plants, processing the same style and affixing the same brand. This kind of "OEM" is a brand name, that is, counterfeit. And some retailers who come to purchase only consider the price. As a result, the original good market is overdone. This kind of practice, which only looks at the present and disregards the long term, has now become a latent rule in the Spanish Chinese clothing industry, which is not desirable for long-term development.

Dig traps for digging wells and digging holes

Ms. Yip, who is a clothing store in a suburb of Madrid, said that his good intentions were misunderstood by a clothing wholesale shop owner who had worked with him for nearly four years. Not only did the business fail, but even now even friends could not do it.

According to Ms. Yeh's story, she comes every week. Madrid Tirso De Molina and Fuenlabrada purchase, as many wholesalers are familiar with, so every time you enter a shop, the boss will introduce the relatively good sell goods to Ms. ye, but also will ask Ms. ye, how the sale of the goods sells, or those styles sell well.

What is expected, the boss of a clothing wholesale store, according to Ms. Yeh, did not investigate, nor did she obtain evidence. She brought samples from Ms. ye to the garment processing factory in Guangzhou, China. After processing and production, she shipped to Spain by air.

Later, Miss Yip knew what was going on. In the past, Mr. Lee and Mr. Liu had some complaints in business. Because Mr. Li's goods have been selling well, Mr. Liu, who is doing the same business, simply sits on his feet and imitates Mr. Li's purchase style. Therefore, Mr. Li inquired that Mrs. Yeh and Mr. Liu were both the villagers and the information provided to Mrs. Yee. They would be honest with Mr. Liu, and it was possible that Mr. Liu would believe MS Yeh's words, which was a lesson for Mr. Liu, who had long been asking about the quotations of Mr. Li. Later, no matter how Ms. Ye explained to Mr. Lau, Liu had no regard for years of friendship, and even better selling goods no longer had business dealings with Ms. Ye.

Something similar is happening. Spanish Chinese clothing industry It is common that no matter whether it is made in France or in Italy, or in Chinese products, as long as it is a Chinese competitor, there is no slack in keeping secrets. Guard against some new and old customers in the store, not as long as they have new goods, but choose to sell them for customers to choose, but no longer specify which items to sell. At most, let customers take them back and sell them. If they are good, they will continue to follow the goods. If some businesses who want to take a road car, they will fall into the trap buried by competitors.

It can be seen from the phrase "no rape and no business" that the Chinese have a long-standing prejudice against businessmen. In the history of China, the status of businessmen has not been high. The mainstream society led by farming civilization has always believed that business is dispensable. Businessmen must make money by making money. Unfortunately, at least for now, this view applies to a large extent. In Chinese society, there has never been a healthy and complete business culture. In this sense, we are behind the times.

According to the rules of the clothing industry, the first time the merchant must pay the full amount of money, and after establishing a certain credit, the goods can be taken first and then paid. However, when ordering new goods, it is necessary to settle the previous payment. But Ms. Zhang is only buying the goods without checking out, and the result is that she owes her family to the western family, which makes many businessmen unwilling to cooperate with them again. From January -7, 2009, Ms. Zhang owed only 17000 euros to the family of Mr. Chen. Mr. Chen called Miss Zhang to recover the arrears. Later, Mr. Chen learned that Miss Zhang had opened a 100 yuan store in arrears.

I asked Mr. Chen why he did not go to Sevilla to recover money owed to Ms. Zhang. Mr. Chen had made a lot of trouble. These are unwritten rules in the Chinese clothing industry. Even if they go there, it is hard to catch up with them. As a matter of fact, everyone's situation is almost the same. Mr. Chen himself once had the problem of capital turnover. He was also chasing debts every day. In contrast, Mr. Chen is still a businessman of credit. His partners are mostly clothing wholesalers in France, Italy, Romania and other countries. With many years of cooperation experience, they are basically ordering a stock and then paying the goods in installments.

But clothing is not better than other commodities, especially fashion, and has missed the best selling period, and profits will drop sharply. Once the businessman's eyes are not clear, the backlog of inventories will directly affect the turnover of funds. However, like Ms. Zhang, she clearly has the ability to repay, not only tardy, but also using others' money to expand her business, it is malicious default. Unfortunately, this is not a case in the Chinese business circle in Spain.

Money makes you market.

In the circles of Chinese businessmen, there is a consensus that everyone has acquiescence: as long as the business of a certain industry in a certain place is good, there will be other businesses coming quickly. These businesses basically ignore the actual consumption and affordability of the local market. They rush to the herd and break up a bowl of rice into several parts. What is more, businessmen are no longer satisfied with imitation of world famous brands, but rather direct sets of cards.