Huamao International Garment Industrial Park: The First Garment City In Western China Is Ready To Come Out

We need to be thoughtful industrial service providers.

The unique operation mode of Huamao Garment Industrial Park draws heavily on the coastal industry development mode, and at the same time, it makes a lot of innovations.

"Hua Mao has several first: the first one is to put forward the mode of the chamber of Commerce to run the park, the first to create a standard housing mortgage mode, and creatively develop the fourth generation industrial park in the whole country."

Li Yu, Professor of the school of business administration, Sichuan University and President of Sichuan Marketing Association, has been giving intellectual support to Huamao garment industrial park.

"Huamao has identified several first goals for itself: the first industry service providers, the first garment industry cluster, the first perfect industry chain, the first recruitment mode, the first human concern.

The middle and long term planning of Huamao is in 2015.

Industrial operators first launched

Ten platforms to solve worries

"We are not positioning ourselves for developers."

Dr. Liu Jiang, general manager of Huamao Group, has a clear positioning for his team. "What we need to do is to integrate all resources and become a thoughtful industrial service provider."

In his view, as the operator of the "industrial complex" of Pengzhou home textile and garment industry, Huamao Group has three missions: to provide ten major service platforms, such as operation alliance, procurement, sales network, exhibition, market, foreign trade, e-commerce, financial guarantee, employment and information, and provide all-round services for enterprises and employees, such as property management, government affairs, taxation, education, training, hospitals, social security, housing, pportation and so on; and create a shopping paradise for Chengdu residents to sell direct selling and big name gathering.

"For most small and medium-sized garment enterprises, the degree of assets, stability of production and other factors often restrict their bank financing."

Huamao's financial services platform can effectively solve the financing difficulties and financing difficulties of SMEs.

"We

The park attracts not only large enterprises, but also small and medium-sized enterprises.

By attracting high quality enterprises to enter the park, the enterprises of the park and the organization in the park will obtain the financial plan of the bank and the financial institutions for their tailor - made. "

Liao said that there are five standard factory buildings tailored to the enterprise, as well as a pioneering standard factory mortgage mode.

The enterprises intending to enter will come to the Industrial Park marketing center. The home buyers consultant will provide them with specialized home planning and draw lessons from the commercial real estate mode. The enterprises with the intention to purchase will first apply for the layout numbers, choose the suitable "workshop" for their own plants, and then wait for the opening, according to the mode of disclosure, or the down payment 30%, or the down payment 50%.

"90% of our factory buildings can meet customer requirements, and also provide tailored services for larger customers."

Liao Nian said that the construction of the whole park is unified planning and unified construction. 50% of the contracted customers can start construction and avoid disorder expansion.

(reporter Zhang Zheng)

Industrial pformation

Hua Mao solves employment problems

For the modern clothing industry, employment is always the most difficult problem.

However, in the presence of Huamao, the employment problem of enterprises will be greatly alleviated under the operation of the chamber of Commerce.

"This is our ingenious advantage."

Liao Nian said that the chamber of Commerce has not only formulated regulations but also self disciplined development. At the same time, it also provided services to enterprises in various aspects such as government affairs, commerce, law and employment.

At present, the park chamber of Commerce has established a long-term and stable cooperative relationship with Sichuan textile members and Sichuan clothing and Apparel Association. It has established employment training and personnel training relationship with more than 180 vocational and technical colleges in higher vocational colleges, secondary vocational schools and training institutions. At the same time, it is establishing employment channels with local townships at all levels to recruit workers for enterprises.

"Pengzhou has a population of 800 thousand, and a large number of farmers relying on traditional farming methods now need to find new ways of life. We are confident that we will cultivate 10-20 million industry forces."

Liao said that at present, the park is trying out the mode of family workshop, and training skilled industrial workers by sending skills to the countryside and sending orders to centralized residential areas.

"We hope that in 2020, we will develop a 300 thousand industry army, which will impact the number of workers in the professional park."

People who are familiar with the eastern industry know that during the Spring Festival, a large number of industrial workers return home, not only to make the spring pport entanglements, but also to make the city they work become an empty city.

For industrial workers, where is the root?

"The fourth generation industrial park solves the problem of humanized existence."

Professor Li Yu pointed out that the goal of the fourth generation of the park is integration of production and city, synchronization of industry and commerce, localization of work, living community and family life.

"We solved the last problem of migrant workers becoming real industrial workers.

They no longer fly like migratory birds, so that their parents and children will no longer work as an empty nesters and stay behind children because of his leaving home.

In the future, Huamao will strive to build three industrial chains: the core industry chain, the supporting industrial chain and the life industry chain.

"The so-called life industry chain is a living supporting facility for residential workers, real estate, parks, hospitals and education for the vast number of industrial workers.

To solve their household accounts and other problems, let them become real industrial workers, go to work by bus every day, and return to their warm homes on a shuttle bus.

Li Yu said.

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The new model of the park is sought after.

500 enterprises in a year

Under the wave of building industrial parks across the country, there are gains and losses everywhere.

Before planning the industrial park, Li Wei and his PhD team spent 3 months inspecting various traditional industrial parks along the coast.

Humen, Xintang, Nantong, Zhongshan, Shishi, Jinjiang, Ningbo, Zhili, Wenzhou...

They all printed their footprints.

The result of the survey is the long report of the 15000 word "building industry complex, exploring the new mode of urban and rural co-ordination development in Chengdu" and the value of innovation and practice of Pengzhou Home Textile Industrial Park.

"We have found that the successful industrial park is a model of big trees plus oases. Only when many small and medium-sized enterprises create an oasis can they grow big trees."

Professor Li Yu, who has been studying the clothing industry for a long time, is very knowledgeable about the growth environment of enterprises.

If we want to succeed in building an industrial complex with industrial clusters as the core, we must first have a group of leading enterprises and supporting enterprises that can form a complete industrial chain to take the lead together to form the most basic industrial chain.

Then, on the basis of this, we will promote more related enterprises, especially large and medium-sized brand enterprises and high enterprises.

Finally, talents will be gathered in the park to achieve the goal of building industrial parks with "attracting small businesses and attracting large enterprises, developing small businesses and holding together development".

2009 for six months, Huamao organized hundreds of enterprises to hold more than 100 symposiums, consultation sessions and briefing sessions. On the basis of widely listening to the owners' opinions, Huamao carried out a comprehensive redesign and industrial environment.

The first batch of more than fifty leading enterprises collectively entered the park once and for all. These leading enterprises, respectively, have led their surrounding enterprises to enter the park, creating a miracle that has gathered 500 enterprises in just one year.

"Our goal is to achieve more than 5000 enterprises in the park by 2015, with 2000 enterprises above Designated Size, with a capacity of more than 50 billion.

By 2020, it became the first garment industry cluster in the central and western regions.

But now several major garment industries in China are focusing. "

Liao Nian said his ambitious goal; and his short-term goal is to gather 2000 garment enterprises in 2-3 years, and become the first western region of bedding products in 5 years, and become the production base of casual trousers for men and women.

Reporter Zhang Zheng

Links

Global supply of raw materials at home

Whether enterprises can earn money easily or save costs after they enter the park is the focus of their concern.

"Huamao's perfect industrial chain provides them with the convenience to solve all aspects of demand and reduce the comprehensive cost in the near future."

Through the alliance procurement platform, which is led by the industrial operators and facilitated the purchasing of the enterprise alliance within the park, the purchasing cost of each enterprise will be greatly reduced. The foreign trade company established by the operators will establish a foreign trade alliance system, not only achieving the direct export of the enterprises in the park, but also raising the export orders for the enterprises in the park, improving the sales volume of the enterprises in the park, establishing a sales agent channel system involving more than 2000 cities, counties and tens of thousands of towns and towns, and comprehensively selling products for the enterprises in the park; setting up the exhibition platform, annual exhibitions and monthly exhibitions, providing order opportunities for the enterprises through the special exhibitions, building labor platforms, and establishing the archives of the migrant workers in the coastal areas and the provinces.

A large number of labor and training platforms are built up in the surrounding provinces and cities to facilitate the employment of enterprises in the park, and professional training schools and family workshop training are established to enrich the source of labor force.

If enterprises need raw materials and accessories, Huamao can directly recruit relevant manufacturers into the park, so that relevant enterprises can purchase at home. "We will have specialized market operation companies to invest in the whole country, introduce 3000 production enterprises in 3-5 years, and form 3 professional markets at the same time."

Liao Nian said that the 3 professional markets include the raw materials market, home textile procurement center and clothing purchasing center. At the same time, a convention and Exhibition Center will also be set up to form a three-dimensional and diversified business system to attract upstream and downstream enterprises to Chengdu.

"The park will also build a 500 thousand square meter business matching system to attract tens of thousands of wholesalers, raw materials suppliers and equipment suppliers to solve the problem of production and marketing integration."