2011: New Trend Of China'S Apparel Retailing Industry

The brief impact of the economic crisis has slowed down.

Looking back at the development of China's retail industry in 2010, the whole process of urbanization in China is still not enough. The commercial land in all parts of the country is still continuing to expand. The new business circles and new projects developed and operated in the past few years are gradually maturing, followed by a large number of commercial projects being put into the market one after another, and the total business volume is still rising. A large number of national and regional retail enterprises generally adopt p regional, cross industry and even cross industry chain mode management.

The expansion of a large number of retail enterprises has begun to change the lease into buyout or self development.

In terms of space, the three or four tier cities will become the main battleground for commercial real estate competition in 2011.

Trend two: four tier cities, county-level cities commercial real estate development collective volume, many regional retailers face historic opportunities.

According to the wave theory, it is estimated that in the one or two and three tier cities, the four tier cities and county-level cities will also have a historic growth opportunity in 2011.

Based on the advantages of geographical proximity and rich regional resources, many regional retailers will gain a large number of development opportunities for small urban complexes.

These opportunities are historic opportunities and a great opportunity for large regional retailers to grow and expand.

Trend three: capital is fully involved, mergers and acquisitions, and joint means are widely applied to competition and expansion.

From the perspective of the frequent actions of capital in the retail industry in 2010, the role and influence of capital in the retail market in 2011 will only become larger and larger by the influence of excess liquidity and the continuous progress of urbanization. Whether it is a listed company or a non-listed company, a local retail enterprise or an overseas company, many companies are likely to carry out M & A activities on the basis of strategic layout.

Because of the wide spread of M & A activities, many projects will enlarge the price substantially because of "bidding", which should arouse the buyer's vigilance and the buyer's rejoicing.

Trend four: the market share is further concentrated, the weaker the stronger the stronger, some chain enterprises begin to sell bad assets.

Affected by the continued escalation of economic crisis and competitive strength, retail businesses with large expansion in the early stage may not be able to withstand the competitive pressures and optimize assets and sell some bad assets (i.e., commercial projects that neither profit nor have strategic synergy, such as cross regional, non strategic markets and poorly managed single stores).

This will help the seller to enhance the value of the enterprise, and at the same time, it will bring corresponding opportunities to the strategic layout of other enterprises.

Trend five: new business circles are beginning to exert strength, and business circle drifting has created tremendous pressure on traditional business circles.

In the past few years, new business circles (mainly shopping centers), which have been developed for many years, have entered the fast growing stage and mature stage.

Many cities have obvious "business circle drifting" phenomenon. A city often has three, four or even more new business circles and potential business circles.

Due to the guidance and lessons of many new projects in the past few years, the follow-up projects are more forward-looking and more advantageous in terms of public support and functional design, and the traditional business circles will face more severe pressure.

Trend six: shopping centers and outlets are the required courses for most retail giants.

From the industry trend, shopping centers, Oteri J and other formats are becoming the focus of the next stage of competition in the industry. From Parkson, Paris spring, the Mixc, new world and many other well-known retail enterprises in the future expansion projects, we all regard shopping centers and ortas as the focus of the 2011 and even future development.

In addition to these enterprises, all other regional oligarchs are also planning corresponding plans.

From the perspective of causality, it is a compulsory course for all retail enterprises to understand and study luxury goods and diversified brands.

Trend seven: management can not keep pace with expansion, talent strategy, and consulting companies and other external forces have become the industry's total selection.

Wanda's expansion practice has taught all retail enterprises at home and abroad. When management and team can not keep pace with the expansion of enterprises, what measures should be taken by enterprises? When the industry is expanding arbitrarily, all enterprises' choice is to first place cards and then pursue detailed management.

Because of the fast pace, the organizational structure, system and culture of enterprises can not keep up. Many links need to fill in the gaps, while controlling the professional talents and the external force of professional consulting firms are the common choice of most enterprises.

Trend eight: the share of online shopping has increased, and most retail businesses have tried to intervene in the net sales business.

The continuous explosive growth of network sales scale brings more impact not only to retailers but also to the retail enterprises.

Judging from the performance of the whole industry's online shopping in 2010, most of the enterprises (one or two, three lines) began to get involved in online shopping business. The most direct way is to set up online ordering function on the enterprise website, directly upload the promotional activities and brand discount in the entity store; only a few enterprises really begin to intervene in online shopping business, such as intime department store, directly form a team, build online shopping platform, and build a logistics distribution center.

According to the author's view, there should be more retail entities involved in the online shopping business in 2011, including: first, regional retailers use regional network density to carry out regional online shopping; two, through capital means, direct mergers and acquisitions of related websites and their teams; and the three is the independent establishment of enterprises.

Of course, no matter what way it takes, the first step is a gratifying attempt.