Small Business Makes Four Magic Weapons

Taobao in commodity market

Professional

Miss A herself is a fashion designer. After she resigned from the clothing company, she started her own business and subcontracted other people's photo shop in a clothing market to do wholesale and retail business.

With her own design capability and industry experience, miss A designs herself, then looks for clothing processing, and then sells clothes for sale in her shop.

Her clothing is novel and unique, and sales are steadily rising.

Suggestion: the 1. person traffic is the most important factor to decide whether a good market is good or bad. Therefore, it is better to pay higher rent in the crowded shopping mall than the poor market.

2. interlacing, such as mountain crossing, must operate the industry that is familiar to them, such as familiarity with consumer preferences, commodity purchase channels, price advantages, etc.

Rent a place in a hypermarket

This approach is similar to agency sales, but it must be unique and familiar with related industries, and the risk is relatively large, but at the same time, the repayment is also very impressive.

This method is more suitable for people who have experience in purchasing and marketing.

Mr. B went to a certain city for a business trip and found that the local pine nut was of good quality and very cheap. After investigation, he found that his city pine nut had only a few sales outlets and the price was very high, so she ordered a batch of pine nuts in the city before the Spring Festival, and then rented a place in the largest local food wholesale and retail market.

During the Spring Festival, his pine nut was sold out and made 300 thousand unexpected gains.

Suggestions: 1. because of the greater risk, we must be sure of the market and pay attention to the selling season and shelf life of the products.

If it is food products, we need to pay more attention to this problem.

2. considering the local people's acceptance of the product, there are many differences in the consumption habits of the same products in different places.

Franchise chain store

"The spring breeze is coming, thousands of trees and pear blossoms".

It seems as if overnight, there are many shops in small businesses such as jewelry shops and cold drinks shops on commercial streets.

These jewelry stores and cold drinks stores generally have a good brand background, and the affiliate fee will not be too high, but the choice is not too high.

Miss C joined a cold drink chain two years ago. Because of the uneven quality of milk drinks such as milk tea, there was no good brand and reputation, and the brand of cold drinks was a small investment and high profit industry, so it made nearly million in just two years.

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Suggestions: 1. choose industries with low threshold but high returns, such as catering, real estate agents, and practical new product markets.

2. choose new products. Once the competitive products increase and the turnover decreases, we should choose the opportunity.

3. investment should not be too large, small profits with high profits and less investment should be joined. If there is no experience to avoid joining the Dalian lock project, do not believe too much about the "inexperienced" operation of the franchisee, the lie of "whole marketing guidance".

Studio Entrepreneurship

Mr. D and miss E are couple lovers who have designed their own business. After several years of work in advertising agencies, they want to start their own businesses.

So they started a design studio together with some small brand product design and production, and gradually accumulated certain industry reputation.

The advantages of the studio are simple procedures, random working environment, low start-up costs, and some small studios do not even go through any formalities, nor do they have to pay for office space.

They take the initiative to contact the publishers, schools, printing houses and other agencies. Because of the low cost of studio design, the service price is quite competitive. Coupled with many years of design experience, both the hand drawing and computer design have satisfied the customers, so the business is bigger and bigger, and less than three years have their own property and car.

Suggestion: 1. people have excellent professional skills, good product quality and service is the key to win in the market. If the work is dissatisfactory, the price will not be maintained at a low price.

2., we must accumulate a certain amount of customer resources, actively carry out business through various relationships, communicate the reputation and brand to the whole industry through the word of mouth communication among customers, so that we can make our work more and more prosperous.