Breakfast Shopkeeper's Smart Word Of Mouth Propaganda

It is believed that a large number of consumer groups are already in the process. They generally feel the pressure of rising prices on their own living costs. Similarly, such rising pressure also affects every operator in the catering industry in the community. Some fast food and restaurant operators are very reluctant to accept the fact that some of them choose to bear (or grumble, talk with others) alone, and try to do everything possible to save costs, etc., and try to digest the operating costs of higher prices. On the other hand, they are forced to adjust the price of their own varieties and dishes with the pace of raw materials and food going up, so as to maintain operation or cancel some preferential policies in order to raise prices. During the whole year of 2010, the prices of basic consumer foods such as oil, salt, rice and vegetables were soaring all the time. In this connection, there is no exception to the staff restaurant canteen similar to the welfare nature of my service unit. For example, the price of vegetables that originally worked for employees is adjusted from 50 Fen to one yuan, so as to maintain the basic operation of the staff restaurant.

In front of the residential area where I live, there is a restaurant specializing in sweet potato congee and local snacks. Breakfast shop The boss is a couple, the man is responsible for cooking, the woman is responsible for the sale (hired two helpers), because the daily dishes are all in the morning 4, 5 points are now fresh, good taste, health is also very good, all breakfast things sold at 8, 9 or so, so every morning attracted a number of residents around the community to go to dinner, students, parents with students, morning exercises, elderly workers, and so on.

One morning in mid November, the author also served as a consumer in the shop. At this time, the shop was already full of customers. It was just when a vegetable supplier went to the store to deliver vegetables, chatting with the boss about the price of some raw materials, such as how much the monosodium glutamate rose to 40%, and the pickled vegetable from five to three yuan. The old customers of the meal are "remembering their hearts", and if they simply answer the question of "not rising", although it sounds very pleasant to the audience, but in the case of how long the time period of the material price rises is not predictable, it is impossible for all the old customers to adjust their price and cost plan in the near future. It is impossible to give a hint to their minds in the near future. If a simple answer is "up", it is understandable that the profit making operators should make some similar actions of price increase under the circumstance of large raw material prices. Facing the scene is the peak of the meal time, at this time, any answer will be used. At this time, the sale of a female boss preemptive response, probably means: temporarily not up or not to consider, because the rent of the shop is already pre paid, the cost of raw materials to increase the cost of their own first, and to the store's consumption is the old customers around, or to take care of it; rise or fall, we insist on two months, until next January, when the price of raw materials is still rising, we should consider increasing the price of products.

With a few simple responses, the female boss undoubtedly grasped an effective and solid way to consolidate her existing consumer groups. Word of mouth publicity Opportunities, but also to the store Follow up operation 爭取到了很大的空間和靈活度，第一，就“漲與不漲自己產品的價格”，采用了迂回回答的方法，與廣大消費者站在了一起(對農產品等原料、食品上揚價格的共同感受，也相信政府相關部門肯定不會坐看這些與民生息息相關的物質商品無休止飛漲))，又一次很自然的，在自己產品的消費者心智意識上刻下很深的宣傳印記，給了消費者很大的安慰和體貼感;第二、是給筆者一個感受，就算經營著一個早餐店，女老板也是很認真的在盤算著自己的年度經營計劃，時時關注市場變化，根據市場環境的變化來調整自己的經營手段，以求在經營中持續獲利，占據更多的市場份額，這樣的一個早餐店有了這樣精明能干的老板，一定能夠發展壯大。

Sure enough, as soon as this article is about to be completed, a report from the local news media is seen.

The state has increased the strength of the price, especially the price of agricultural products, especially the price of agricultural products.

So let's expect another one.