Sports Apparel Market: Hidden Worries Behind Huge Commercial Value

When sports become the "necessities" in life and many new products such as entertainment, culture and services are derived, sports become the industry and knowledge.

Entering the twenty-first Century, the frequency of China's sports industry has been mentioned all the way up. After many sports competitions or business activities, there will be detailed and in-depth discussions and research.

Data show that in 2001, the added value of sports industry in developed countries in Europe and the United States accounted for 2%~4% of domestic GDP, while the development level of sports industry in China was far lower than this figure. The sports industry is in the ascendant and has a bright future.

In the past ten years, China's sports industry has gone through glorious golden days, but there has been a large grey area without the low level operation and competition of regulation and fishing.

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The integration of sports and economy began to appear at the end of last century.

Entering the twenty-first Century, the biggest difference between Chinese sports and the past is that sports will become an important force to promote sustained economic growth in China. The sports industry will become an important part of the third industry.

With the rapid development of China's sports industry, the connotation and denotation of sports industry are constantly expanding and improving.

For example, Yao Ming and other players go to the us to play NBA, foreign famous football teams visit China, Chinese sports products enterprises sponsor large events, ordinary citizens participate in sports activities, buy Sports Lottery consumption and so on. These are the behaviors in the sports industry framework.

Sports industry capital offensive

Sporting goods companies from Fujian, Guangdong and other places have sprung up all night in the north and south of the Yangtze River. Even the sponsors LOGO on the chest and arms of CCTV sports channel reporters have once again felt the capital offensive of the sports industry.

Among the 7 senior partners of the Guangzhou Asian Games, Chinese enterprises accounted for 6 seats, and 6 partners and 5 sponsors were all Chinese enterprises.

This is the first time that Chinese enterprises have been so concentrated in participating and sharing the economic results of the Asian Games.

The Asian Games stage has become a concentrated display platform for Chinese businessmen. When interviewed with the Asian Games and the Asian Paralympic Games, it found that most of the more than 40 delegations used the equipment provided by Chinese enterprises in addition to several East Asian delegations such as Japan and Korea.

However, only by relying on the Olympic Games and World Cup in 4 years, it is far from enough for world sports to grow and expand.

Marketization and professionalization are the only way for competitive sports.

The professionalization of Chinese sports originated in football, and has entered a completely new stage after nearly 20 years of twists and turns.

Foot, basket, row, table tennis, feather, net and other ball games developed rapidly, and gradually integrated with the international high-level events, creating great commercial value.

The platform of the professional league has created a group of sports stars, meeting the growing demand of sports culture of the masses, cultivating the sports market, and supporting a number of sports industry enterprises.

Social wealth activates sports industry

According to statistics, the annual added value of the global sports industry is US $800 billion, of which the US annual added value is US $about 220000000000, and the EU is 402 billion 500 million euros, accounting for 2.34% and 3%~4% of GDP respectively.

Liu Jiangnan said that in 2004 ~2008, the sports industry in Guangzhou grew at an average annual rate of 33%.

In 2008, there were 23150 sports industrial legal entities in the city, an increase of 68.27% over 2004, employing 985 thousand and 300 employees, operating income of 144 billion 727 million yuan, and total assets of 164 billion 201 million yuan, respectively, which increased 33.93%, 1.10 times and 83.03% respectively over 2004.

Sales of sports lottery hit a new high. In 2009, the sales of Guangzhou sports lottery exceeded 1 billion 500 million yuan, second only to Beijing, ranking second in the country. In 2010, the sales of body color had exceeded 2 billion yuan {page_break}.

Grey area: hidden worries behind the hurricane

European and American giants suck up market blood

Once upon a time, Chinese fans have been waiting for the giants of international football to be able to come to China.

Today, this dream has been realized, and is evolving into a nightmare.

The frequent visits of Real Madrid, Manchester United and inter rice have promoted the development of China's sports performance market, or have become a poison to poison the market that is still developing and not systematic. In fact, not only China has exclaimed, but also the three world countries and regions such as Southeast Asia are facing the dilemma of "fishing for fish".

"God horse" after the only remaining "floating clouds."

After experiencing the excitement of big clubs, how can China's sports performance market keep running, developing and growing in a low level?

How to standardize the operation of Professionalization

Football and basketball are the first domestic sports leagues to be professionally operated. So far, it has been nearly 20 years ago.

In 2002, the country first entered the World Cup finals, humiliating and empty handed. In the background of the league's illness and "black" spread, the upgrading of the Chinese Super League's "changing and dressing up" is obviously unable to touch and change the inherent weakness of the system.

A large number of players, referees and senior officials of the football association have been sacked since last year's "black and white gambling" campaign. The industrial filth has encountered strong "cleaning". But whether these measures are effective or not, the key lies in whether the management system can be perfected.

Without strict and standardized system guarantee and severe punishment measures, the threshold and cost of deviance and tort are still low, just because we are honest, self disciplined and self serving.

After passion, we still need to return to reason.

Under the leveraging of capital, the sports industry is like a high speed road.

But capital has eyes, and it is based on the wind. It is for profit.

As the third industry, the development of the sports industry depends largely on the overall economic situation, which is called "high income and high consumption".

11 million 330 thousand yuan to buy a table tennis player (Guo Yan) two years of the right to use the domestic league, a billion yuan to buy football clubs, and the number of national income, millions of dollars to introduce NBA stars to fight for CBA in China, these actions are astounding.

What kind of scene is it after returning to rationality after passion?