Ma Yun: Sporadic Traders And Channels Will Be Eliminated As Competition Rules.

December 6th,

Ma Yun described his work this year in a tone of ridicule. "In the past two years, I have found that I am not an enterprise. I am more like an artist than a work of art. I display it as a way of doing business."

Ma Yun believes that many people have learned to complain, blame the government, blame the system, and blame society.

"We are constantly thinking about a problem, the ecology is like this, the mentality is so, we are constantly studying our posture, everyone's way of doing things.

I believe that the mentality is bad, the posture is not good, the mentality and the posture are not good, the entire ecology will be worse and worse.

When it comes to Internet competition, Ma Yun thinks that the Internet is not about who to destroy, but who to improve. If you want to destroy anyone, you will be unlucky.

"What did Taobao put?

The following is a record of the speech:

The host is so hot that I am embarrassed to say that the professor has said from the political system that I don't know what to do, and I see that the problem is getting more and more complicated and more and more.

We are very grateful to have such an annual meeting every year. Let us share your views here. I will take my own view of the year.

Many people ask Ma Yun what you are doing. In the past two years, I have found that I am not an enterprise. I am more like an artist than a work of art.

First of all, what do you think of the world and how you think about it.

So, I went to see Mr. Wu Guanzhong's painting the day before yesterday. After I saw it, I felt very deeply. Wu Guanzhong was not painting, expressing his attitude towards life and having a better view of life. Painting was just his way.

Many painters are constantly studying how to draw better, more careful, more accurate and more empty.

In fact, what we really need to do is to express our attitude towards life. Wu Guanzhong can become a master and a gesture of life.

All of you here do not do business for the sake of life, but our understanding of the world, through enterprises, through employees, through our resources to promote the development of society as a whole.

This time, I want to come with you. I rarely use PPT. I want to show you some pictures I collected yesterday.

These pictures are not the ones I picked out, but the ones I looked for at random.

Imagine this picture in the Yellow River and in Inner Mongolia.

Second picture I do not need, this is the source of the Yangtze River today. This is the forest at the source of the Yangtze River. This is the blue river water in the middle reaches of the Yangtze River. This is a picture of the farmers in the tributary of the Yangtze River. This is the fish we often see in the river. This is almost all the cities that can see the polluted river water. Yesterday morning, I asked the power to help me find a hospital in the city and take a picture. This is a picture of the hospital. This is the photo of the hospital at the door of the pediatrics yesterday, our child.

Let me show you this picture. We don't think we should drink bottled water. Our family will have enough money to drink bottled water, but one day we will finish bottled water, and all polluted water will enter your bottled water.

The problem we are discussing with you today is our ecosystem today. The problem is getting more and more serious. Let's look at our business ecology, our Foxconn events, the year-end events in the US, the end of 360 and the Tencent events. Our business ecosystem is actually facing a very bad situation.

What I think most today is our trust. What are we thinking about? What we think every day is to defeat our competitors. We often talk impetuosity in the whole society.

Everyone wants to make his business stronger, bigger and stronger, and always accuse him of causing me to do such a thing.

We think of another problem. I think our people have learned to complain, blame the government, blame the system, blame society, complain that I have no opportunity, and always complain that this is not the right thing to do, and that is not right, and I have no problem at all.

There are more and more money in hatred, and we are constantly thinking about a problem. In this way, we are constantly studying our attitudes and ways of doing things.

I believe that the mentality is bad, the posture is not good, the mentality and the posture are not good, the entire ecology will be worse and worse.

We see the whole ecosystem today. Maybe we can stop doing something, and how to adjust our mindset when thinking, how to make our attitude better and how to keep the business ecosystem.

Many people tell me that Ma Yun can pack your company very well. Making money is why you make money so deeply.

I don't know how to explain, not one person to tell me, I ask myself this question, we are in order to make money to do good deeds, or hope to do good deeds for others while earning other people's money, which are two completely different mindset. Packaging at one time can not be packaged many times.

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I think Alibaba has 10 years ago. We have made a great judgement. The Internet is not about who to destroy, but who to improve.

If you want to destroy anyone, you will be unlucky.

Some people say that you are relaxed. Taobao eliminates all those scattered dealers and eliminates all channels. This is a law of competition, and a generation must outperform one generation.

The rickshaws in Beijing pulled very well. Suddenly they came to the car. It was no use for us to unite and destroy the car. This is the change of the times. Doing anything is not because I hate you, but I do the right thing.

We always do things in the form of a commonweal mentality and a commercial approach rather than a business mentality and a public interest approach to wisdom.

Today, we see many enterprises say that when there is no right and wrong doing a lot of things and giving money to do public welfare, I think we should really think about it today and improve the society in the era of social welfare. This is our duty to make use of today's so many employees and so many resources, so that we can perfect our trust in society.

If we really talk about posture, we have to ask ourselves, a very respectful person told me this sentence, people must ask these three questions clearly.

What do you want and what do you want to give up? We have to ask these three questions to do business as well.

I think from my point of view, what I gained and what I paid, I got too much social giving to me. This era gave me too much of these things. After that, you can only give back to this society, not yours.

I never feel that my money is mine, my employees are mine, my business is mine, Taobao is not mine, I said before Alipay, if the country needs me to give Alipay to the country, everyone says you speak empty words, if the country needs you dare not give it.

What's more, this is not what I did. It's my colleague. This is the era of rapid development of China's Internet.

I've been feeling a lot lately. I saw Alipay for two days in a few days ago. I really couldn't understand what they said.

Listen to the special terror, if 6 years ago so complicated, I can not do it, then ignorant fearless.

I was talking about it. I sat there for two days, and I kept listening to how to violate the morality and how to violate the new business civilization. As long as you didn't have any problems in your values and mission, you did everything right. How did they say I didn't understand it?

So, be clear about what you want and what you need.

I just talked about customers, employees, products and enterprises.

What does the customer want? The customer wants not the service, the experience that the customer wants.

Experience is done by heart. Just now, Professor Zhang Weiying said that many hotel girls are many. The boss thinks I am preparing a lot of services for customers. There are 20 girls standing at the door. You are welcome. You have no expression at all. The boss says I spend a lot of money. The boss says I do not want this. I want the service of heart to be enough.

So, we know you don't say what I did for the society, what to do for the customers, and the satisfaction of the customers is to do it with the heart.

What do we ask about products? Products need to ask you what value you have and what are different.

What is the last layer of a company? What contribution does it make for the society? What is the difference between your company and the company society? What is the difference between your neighbors?

I said a few years ago that I know destiny. I know how much CEO I can do in my life, how many things I can do, how many years I can live, how many opportunities I have, and how much I can live to know that my destiny can be more optimistic.

More than 30 thousand days in a lifetime, if you spend one day and one day, there are not many days left.

In fact, it is fate that everyone can do something in this era and have so many friends and colleagues. In fact, this journey is very beautiful.

So, I think everyone wants to know how many days we have. We are not very anxious, we must be bigger and stronger. We are not going to do business in this world, but to enjoy life and enjoy this journey.

So everyone wants to know what you have and what to give up.

Finally, I want to tell you a story told by the founder of our friend Starbucks. He said that he would go to London one day. In the busiest London street, he saw a very small shop. The shop sold cheese and cheese, which was very unprofitable in Europe and America. Where there was a cheese shop in the golden area, and walked in to find an old man who was very happy in his shop. My friend asked him if you could sell cheese to keep the shop rented.

The old man said that the young man bought 5 pounds of cheese. I tell you, do you think I can afford the rent? He said the young man came over and put his head out to tell you that this street is our home.

Our family generation sells cheese. This is our pleasure, not the amount of money we make. Not every enterprise can grow bigger. But every one of us can do very well. This is what I have done for you today. I hope you can do some reflection and reflection. Thank you.