The Usefulness Of Marketing Story Hourglass
Marketing story
The use of hourglass
The hourglass is an ancient instrument which is used to measure the hours of the day before the clock is invented.
After the advent of the clock, the hourglass has completed its historical mission, while a person has used it as a toy to produce and sell.
But hourglass is not fun as toys, and children naturally do not like it, so sales are very small.
Later, the demand for hourglass became less and less, and the hourglass of the man was almost shut down.
One day, when he saw someone else telephoned for a long time and was worried about the cost of controlling the bill, an idea immediately appeared in his mind: making a hourglass with a limited time of 3 minutes.
In 3 minutes, the sand on the hourglass will fall completely below.
Put it next to the phone, so it won't take more than 3 minutes to make long distance calls, and telephone charges can be effectively controlled.
This thing is very simple in design. The two ends of the hourglass are embedded in an exquisite wooden plank, then connected with a copper chain, and then screwed to the telephone.
When you do not make phone calls, you can also make decorations, and watch it drop down. Although it is a tiny gadget, it can also regulate the life of modern people.
There are many people who worry about telephone charges. The new hourglass can effectively control the call time and the price is very cheap.
Therefore, the sale of a listing is pretty good, with an average of 30 thousand sales per month.
This innovation has made the invisible hourglass turn into a useful product for life, and sales have increased thousands of times. The small workshop that faced bankruptcy has quickly become a big business.
Revelation:
Find out the selling points of your products and then combine them.
Consumer
Demand, which is the fundamental selling product.
However, the sparkle of some commodities is not discovered by a single person.
Marketer
We should first find the selling points of our products, and then we will focus on this.
Like the promotion of the Windows2000 system, at first Microsoft wanted to make it a family platform, but in later tests it was found that it was an excellent game platform, so it changed the strategy and developed it to the game, and finally succeeded.
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