Foton Motors Improves Visibility Through Marketing Initiatives

A few days ago, 2010 (second session)

The event is also the long-term development direction of Fukuda car brand construction.

No doubt, both the competition itself and the Olympic light truck provide strong support for Futian's market strategy.

Kill two birds with one stone.

With the rapid development of the automobile industry, in the fierce competition of light truck market, the old medium and low end products are hard to fully meet the market demand. Every vehicle company has accelerated the pace of upgrading products, and the trend of high-end light truck has become increasingly evident.

Zhao Jianmin, general manager of Futian Automobile, said that the brand is the core strategic business of Futian Automobile, located in the high-end light truck market. It is a upgrading product based on the traditional Japanese light truck technology, integrating the leading technology of Europe, and replacing the middle and low end market and traditional Japanese products.

"Le mang competition platform, on the one hand, played a good role in promoting the brand image of the Olympic brand. On the other hand, it also tested the performance of CTX.

Zhao Jianmin said.

In the month of 1~9 this year, 45 thousand sales of the company achieved an increase of 66% over the same period last year.

Aiming for the future

But this is just the result of one of Fukuda's ten major auto brands.

In addition to the Olympic Games, Fukuda also owns owman heavy truck, Omar light truck and European V bus for new energy market in the field of commercial vehicles, all of which have made outstanding achievements in their respective market segments.

In addition, it has also gained in the field of passenger cars.

In the first 3 quarters of this year, Futian motors achieved 520 thousand sales, an increase of 16.7% over the same period last year.

Among them, Futian sold 408 thousand light trucks (including micro cards), an increase of 13.5% over the same period, and 81 thousand sales of medium heavy trucks, an increase of 37.3% over the same period last year.

In addition, the first 3 quarters of Fukuda achieved 23653 auto exports, an increase of 35.1% over the previous year, and exports in the first 3 quarters were close to last year's level.

"We believe that the core competitiveness of the global automotive market is still technology and products, especially to enter the high-end market, technology and products must be breakthroughs."

Zhao Jingguang told reporters.

The cooperation with the international automobile giants undoubtedly provides a strong guarantee for Fukuda's global strategy.

In June this year, Futian Automobile and Cummings signed a technical development agreement for Euro ISF products in Beijing, which is even higher than the current emission standard in Europe. This creates conditions for Fukuda to open up the international market.

In July, Futian Automobile and Daimler jointly signed a "joint venture contract". The two sides set up a truck joint venture in China in the form of reciprocal contribution.

Compared with the previous introduction of the Chinese foreign joint venture, the car products of the joint venture will use FOTON AUMAN's own brand.

"In the future, we will further strengthen cooperation, and the scope of cooperation will further penetrate into the field of product research and development, personnel training and so on, so as to create conditions for a comprehensive breakthrough in the international market."

Zhao Jingguang said.