Marketing Story: Selling Gas Masks

　　 Marketing Story of Sell gas masks

A salesman came to the northeast and inquired about where there were deer herds. When someone asked him why he wanted to find deer herds, he said, "I will sell gas masks to deer herds." People all felt very funny.

Finally one day, the salesman found a herd of deer in the deep forest, and a deer came to him. He said to the deer enthusiastically, "I think you must need the product I am promoting - gas mask."

The deer said, "I think you must be crazy. Don't you see that the air here is so fresh? Why do I need a gas mask?"

"Don't you know that in the outside world, everyone now has a gas mask," said the salesman.

"But I really don't need it."

"You'll need it soon," said the salesman.

So the salesman began to build a factory in the forest. When the factory was completed and put into production, people saw dense dense smoke coming out of the factory chimney. These gases permeated the sky over the forest.

Soon, a deer came to the salesman and said, "I need the product you are selling, please sell me a gas mask." This was the deer the salesman met for the first time.

The salesman said, "Of course, that's exactly what I want." Then he took out a gas mask and sold it to the deer.

The deer said, "But, sir, I want to ask, do you still have a gas mask? Because other deer also need a gas mask now."

"Of course, I still have a lot to meet the needs of all deer."

"Great, thank you! But can you tell me what products are being produced in your factory?" asked Lu curiously.

"It's a gas mask," replied the salesman.

Enlightenment:

　 Corporate market development It is a work with strategic characteristics, and at the same time, ingenious methods are designed to achieve strategic goals. The concretization of these contents forms the market of the enterprise development strategy The salesman is to "fight" against the rejection of customers and turn customers who do not want to buy into customers who want to buy. This is the job of a salesman. In the face of rejection, an excellent marketing person will try to meet the needs of the market first, so he will take the initiative to approach.