Zhou Shaoxiong And Ding Shizhong: How Quanzhou Service Enterprises Take The Road Of Internationalization

Held in Xiamen Fujian Business Forum On, Zhou Shaoxiong, Ding Shizhong And Xu Zhihua. They separated on Quanquan Merchants Internationalization The way and how to use the capital market for international mergers and acquisitions are discussed.

　 Quan Merchants are born with an international vision

When discussing the topic of Quanshang's internationalization, Zhou Shaoxiong, Ding Shizhong and Xu Zhihua all talked about the origin of the family and overseas Chinese. It can be said that in Quanzhou, the hometown of overseas Chinese, a land with frequent cultural and economic exchanges with foreign countries, Quanzhou businessmen have a natural sense of internationalization and marketization.

Zhou Shaoxiong introduced that his father was a foreign exchange dispatcher in Kanai. When he was young, he often followed his father to send foreign exchange bills sent from abroad to overseas Chinese families. From this, he not only felt the close relationship between his hometown and overseas, but also understood that men should be determined, bold and responsible for their families.

Ding Shizhong is a descendant of Arabs. More than 500 years ago, his ancestors came to Quanzhou across the sea. Ding Shizhong said that Chendai Town, Jinjiang, where he is located, is a place where business cells are easy to sprout, because people here have the spirit of daring to fight and not giving in, which is the most basic talent for business. Local people have a tradition of making a living overseas. When overseas Chinese earn money, they will send capital back, and bring market information and orders, thus giving birth to the local manufacturing industry. Living in such an environment, he seems to have been born to know the importance of market and internationalization.

Xu Zhihua's grandfather returned from Indonesia at the age of 9, and his family is also considered as returned overseas Chinese. Xu Zhihua said that in the process of growing up, he always accepted the influence of overseas Chinese culture. For example, which overseas Chinese donated to build which school in their hometown, and which overseas Chinese donated to build which road. Most of the scholarships, stationery and schoolbags he received from primary school to middle school were awarded by the education fund set up by overseas Chinese. It can be said that this atmosphere made him realize that entrepreneurs should have a sense of social responsibility and repay the society.

　 Strategically layout internationalization

Talk about the internationalization of Quan Merchants. These three very representative Quan businessmen respectively elaborated on their entrepreneurial process.

Zhou Shaoxiong said that China has joined the WTO, and this international competition is not only for Chinese enterprises to go abroad, but also for foreign enterprises to enter China. Now, almost all of the world's well-known brands of clothing have entered the Chinese market. If the domestic market cannot be preserved, how can we talk about internationalization? Therefore, it is not the export enterprises that need to consider internationalization. It is also a manifestation of internationalization that domestic enterprises can defeat these foreign giants in the Chinese market. Only by winning the competition with international brands at home can we better expand overseas markets. {page_break}

The internationalization strategy is something that Xu Zhihua has always adhered to since he took office. At the forum, Xu Zhihua said that the whole market is now a globally integrated market, and the Chinese market is a part of the global market. Therefore, Quanquan Enterprises should break through the shackles of their own thoughts, actively embrace internationalization, and layout internationalization with a strategic vision. Many factors such as brand elements, human resources elements, capital elements, means of production elements should be considered globally.

Ding Shizhong said that China has gradually transformed from a domestic manufacturing country into a self owned brand sales country, but it is not a big country of international brands. At present, Chinese enterprises should not only become bigger in China, but also go to the world to realize brand internationalization. "The enterprise will be internationalized sooner or later if it lives long. Next year is the 20th anniversary of Anta, and it will be internationalized if it lives for another 20 years," Ding Shizhong said.

　 How to use capital for international mergers and acquisitions

Under the impact of the current international financial crisis, Quanzhou sports shoes and clothing enterprises are particularly active in "going global", and take the form of direct mergers and acquisitions, cross-border marriage and other forms to explore the international market. Last year, Anta invested 330 million yuan to acquire Italian high-end sports brand FILA from Belle, becoming the first sports brand enterprise among Quanzhou sports brands to acquire international brands.

How to use capital for international mergers and acquisitions to quickly enter the international market has become a concern of Quanzhou enterprises. "Acquisition is a good form of enterprise expansion, but it depends on whether the enterprise has the ability to integrate, digest and control, which is in line with the enterprise's strategy?" Xu Zhihua said.

Zhou Shaoxiong believes that M&A is actually a kind of capital operation, which is a means to use the capital platform to expand the scale in the process of enterprise development.

Ding Shizhong said frankly that after the acquisition of FILA, he is facing great challenges while reaping opportunities. He said that enterprises should carry out international mergers and acquisitions within their capabilities to avoid indigestion. "The most important thing is to first cultivate a management team that is familiar with foreign market rules, has international brand operation and management experience, and is familiar with the corporate culture." He also reminded us to guard against the trap of brand acquisition.

Zhou Shaoxiong suggested that Quanquan enterprises should consider the degree of integration with corporate culture when merging with foreign enterprises, be related to the product positioning of enterprises, and be familiar with the industry. "The brand needs years of accumulation. Even if the brand already has a ready-made sales channel and management team, the enterprise also needs to see whether it can guide and lead the foreign corporate culture and team." Zhou Shaoxiong said.