Small Ben Makes A Lot Of Money.

Because the industry is big.

The so-called icing on the cake is to meet the needs of consumers after the mainstream demand has been met.

For example, mobile phones, the main purpose of consumers to buy mobile phones is to communicate with others, so that they can communicate with others conveniently anytime and anywhere.

Therefore, powerful communication function and unimpeded communication service are the primary and main demands of consumers when consuming this product and service.

Whether the mobile phone looks good or not, is just the derivative demand of consumers. It doesn't affect the performance of the mobile phone at all, and whether the communication is smooth or not depends on whether the mobile phone is good or not.

These two items are the mainstream businesses of the mobile phone industry. To meet these two needs of consumers, it is necessary to invest in these two businesses.

Therefore, for small and medium-sized investors, it is wise to choose a branch business in the market segments and focus on the individual needs of consumers.

Third, only satisfying some people rather than meeting the needs of all people. With mobile phones, the number of mobile phone consumers in China has reached 300 million. It is foolish and impossible to satisfy the wishes of all 300 million consumers.

Therefore, you can only meet some of them, often only a small number of people's needs.

But because the market is large enough, it is enough to meet the needs of a small number of people.

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Fourth, service must be in place. Derivative demand, in other words, is dispensable.

Yes, no better, no loss to consumers.

Because of this, most of these needs are spiritual needs, and services for practitioners often have very high requirements.

This is something that investors need to pay special attention to.

Li Junfeng and Li Xiaolan both experienced twists and turns in the process of development and were criticized by consumers.

There are many industries in this category, such as the peripheral derivative business after the upsurge of the Internet boom, the peripheral derivative business after the upsurge of education, and the peripheral derivative business after the booming of the automobile industry.

The digital wave is now emerging, including the popularity of digital cameras.

Taking digital cameras, there are many market segments that need to be done in the production and marketing of mainstream business digital cameras and digital photo processing. For example, the processing and modification of digital photos, the use of digital photos to make personal electronic commemorative books, slides and so on.

For example, after the rise of color screen phones, a small business of CRBT was derived.

Xiao Le, an entrepreneur in Beijing, relies on his professional CRBT production company, Lele sound factory, to earn about 5000000 yuan in more than a year.

If you can organically combine such derivatives business with other industries, you will make more money. For example, Wu Bin, an entrepreneur in Hangzhou, combines mobile phone messages with body colors and welfare lottery to create a new market for SMS, Internet instant messaging, lottery analysis and color friends.

Wu Bin's Hangzhou CAITONG Network Technology Co., Ltd. is now booming. The key is that he has been doing business for several years so far.

Such derivatives business needs little investment, simple operation, mature market and considerable market scale. It should be the first choice for small investors and entrepreneurs.