Huang Xian: Management Of Big Mouth Monkey, Unique And Innovative Management

Fortunately, he became the world famous brand PaulFrank store manager of Beijing world trade day. She has her own unique experience in training shop assistants.

"There are 6 brands that I have contacted, and there are different styles of shopkeeper, but I think the job rotation system is the best way to train shop assistants.

Many shop assistants like to let salesmen try to do some work, and find that they will change jobs immediately if they do not do well.

In fact, this is not conducive to the training of shop assistants, "Huang Xian said." everyone has a certain time to adapt to work, sometimes the slow adaptation is probably the best person. "

Therefore, Huang Xian persisted in the job rotation system in the store, from the store cleaning to the cash register, from the inventory to the display system.

Talking about the training of shop assistants, Huang Xian brought up something that made her proud. She has nurtured several excellent store managers and supervisors.

"Before, a salesperson could not use the computer, and he was somewhat inconsistent with the electronic products.

Through countless criticisms and encouragement, she was finally able to operate computer skillfully. Now she has become another brand store manager, and we have become very good friends, who often exchange experience and experience in managing shops.

In the feedback communication with the company, Huang insists on analyzing sales reports, finding out the problems in sales through sales data, and comparing with other brands to find out their strengths and weaknesses.

The sales of PaulFrank have been very stable, keeping the sales volume of 200 thousand yuan per month. In just 4 months after opening the shop, we can guarantee stable sales, so we have to admire this girl's management ability.

The owner of the bicycle wheel turned out.

Huang's parents finally stopped insisting.

As a cyclists, Huang Xian has a lot of silk fashion. As a post-80s girl, she is a little stubborn.

Just stepping out of the school gate, she is just as confused as many students who need to change roles.

Before becoming a shopkeeper of the mouthpiece, she made a shopping guide at NIKE360.

Because she was naturally cheerful and good at dealing with people, she soon enjoyed this job.

"Due to physical reasons, I can not continue my sports career, because sports, I like sports apparel, sports led me to this career."

Huang Xian said.

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In the terminal service industry, holidays are the busiest time for them. Huang Xian's parents always hope their daughter can take a steady job of "nine to five".

After many persuasion, her parents did not work effectively, but her stubborn work even harder.

"I think it's not easy for a person to find his job interest. I don't want to give up. I hope I can prove it to you with my own efforts."

Huang told reporters that it was at that time that she wanted to be a shop manager. She wanted to use this sword to become a OfficeLady and follow her parents' wishes.

With the goal and direction, Huang has been more strict in his work.

"But no one has taught and no one to bring, and can only pay more than a few times to pay attention to observation and study."

She said.

The opportunity always favors the prepared people. Soon Huang Xian applied to become a manager of a men's wear brand shop, but she has a long way to go to work.

"At that time, I took the first subway from apple orchard at half past five every morning. Before half past seven, I went to work in the North Fourth Ring hall. I went off work at 10 o'clock in the evening, and I missed the last bus several times."

Huang said, "after that, I want to say to myself," Huang Xian, you are great! "

Job rotation to explore shopping guide potential

As Huang insisted on the manager's road, she was fortunate enough to become the world famous brand PaulFrank store manager in Beijing. She has her own special experience in training shop assistants.

"There are 6 brands that I have contacted, and there are different styles of shopkeeper, but I think the job rotation system is the best way to train shop assistants.

Many shop assistants like to let salesmen try to do some work, and find that they will change jobs immediately if they do not do well.

In fact, this is not conducive to the training of shop assistants, "Huang Xian said." everyone has a certain time to adapt to work, sometimes the slow adaptation is probably the best person. "

Therefore, Huang Xian persisted in the job rotation system in the store, from the store cleaning to the cash register, from the inventory to the display system.

Talking about the training of shop assistants, Huang Xian brought up something that made her proud. She has nurtured several excellent store managers and supervisors.

"Before, a salesperson could not use the computer, and he was somewhat inconsistent with the electronic products.

Through countless criticisms and encouragement, she was finally able to operate computer skillfully. Now she has become another brand store manager, and we have become very good friends, who often exchange experience and experience in managing shops.

In the feedback communication with the company, Huang insists on analyzing sales reports, finding out the problems in sales through sales data, and comparing with other brands to find out their strengths and weaknesses.

The sales of PaulFrank have been very stable, keeping the sales volume of 200 thousand yuan per month. In just 4 months after opening the shop, we can guarantee stable sales, so we have to admire this girl's management ability.

Huang believes that the atmosphere of a team is very important, and humanized management will enlarge the efficiency of the team.

"Every day we spend more time in the store than at home. The working atmosphere of the team is harmonious, on the one hand, it can improve the efficiency of work, on the other hand, it is conducive to communication and understanding of the situation and status of the shop assistants."

Ask more questions about wealth.

"Everyone has a childlike side. PaulFrank is the side that interprets the fun of adults. Most of the target customers are 18~30 years old, but even forty or fifty year old middle-aged people can become our customers."

Huang said, "many overseas students, Internet users and white-collar workers are old customers in our store. Some of them know PaulFrank in foreign countries or in Hongkong. When they first saw our shop, many people were very excited. They said they could finally buy a big mouth monkey by purchasing and going abroad."

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"The World Trade Street is different from other business circles, and the traffic volume is relatively small.

However, the purchasing power of customers is very strong, which makes joint selling very important.

The sales volume of our store can reach up to 4000 yuan.

Huang Xian introduced to the store of big mouth monkey, the orderly display of household, clothing, underwear and accessories is fresh and lively.

Because of the cute image of the big mouth monkey, the brand accessories become a highlight of sales.

In the course of customer selection, we will also introduce some accessories, including underwear, in addition to the conscious matching of clothing. After the customers choose to buy the clothes, the shopkeeper will guide the customers to the underwear area, and many consumers see such lovely monkeys very much.

After that, we will ask if customers have friends to celebrate their birthday or choose products as gifts.

In terms of promotion, PaulFrank rarely offers a discount for the sake of brand image, but because of the need of marketing, they have chosen a more clever way to give a limited edition of the gift.

"If there are activities in the store, we will explain when customers are shopping, for example," you can get our limited gifts "if you buy more of the same product. It turns out that this sales promotion method is very suitable for PaulFrank style brand clothes.

The terminal market is the best test for brand clothing, and Huang Xian has a deeper understanding of this.

"When customers check out, I will chat with customers intending to ask customers for their opinions on products.

In the process, I found that many consumers expressed the hope that the LOGO of the big mouth monkey would be more exaggerated, and even hoped that the big mouth monkey on T-shirt could make some strange moves.

After finding these commonalities, Huang analyzed the reasons. He believed that consumers who like big mouth monkeys are mostly different fashions. They prefer exaggerated design and expression.

After this series of work, Huang Xian put forward the design proposals at the company's meeting, which was adopted by the company. Through the market inspection, the new products were selling well.

Combining sales characteristics and brand culture is the summing up and understanding of Huang Xian's experience in many years of terminal sales.

From her, we found the different qualities and sales ideas of the famous international brand store manager.