Classification Of Network Marketing

network marketing

1. different categories of objects of service.

A. personal network marketing

Individuals can conduct marketing through the Internet. Now this method has been widely used by netizens, such as the vast number of "Taobao sellers", "sister Furong" and "Fengjie".

B. enterprise network marketing

The commercial value of the Internet should become the mainstream of Internet marketing. At present, a large number of enterprises expand their business through the way of network marketing.

2. application scope

A, generalized network marketing

Generally speaking, Internet marketing is the main means of Internet (including Intranet enterprise intranet, EDI industry system private network).

Internet marketing activities launched by the Internet.

B, narrow sense of network marketing

The narrow sense of network marketing refers to the whole process of organization or individual based on the open and convenient Internet to do a series of business activities for products and services, so as to meet the needs of organizations or individuals.

C, integrated network marketing

In 2002, Ao Chunhua, a senior network marketing practitioner, put forward the concept of integrating network marketing: network marketing is an integral part of the overall marketing strategy of an enterprise, and it is a kind of activity to create an online business environment with the Internet as the basic means to achieve the overall business objectives of an enterprise.

The core of this definition is to operate the online environment. I think this can be understood as a process of creating brand value put forward by integrated marketing, and integrating various effective network marketing means to create a better marketing environment.

D, subversive network marketing

The 2010 outbreak of "subversive network marketing" mode.

Zheng Junya, founder, believes that enterprises should jump out of this ordinary level, take the guidance of high-end business planning as a guide, break through the conventional network marketing methods, create a unique, novel, creative, attracting and lasting subversive network marketing method, so as to achieve the effect of network marketing.

3. classification by specific promotion method

Word of mouth marketing, online advertising, media marketing, event marketing, search engine marketing (SEM), Email marketing, number

Database marketing, SMS marketing, e-magazine marketing, viral marketing, Q & a marketing, product information release and platform marketing for B2B business website.

4. to interact with customers.

Online consultation - message book, online consultation form, QQ, MSN and other instant messaging; Baidu business bridge, 53KF as the representative of online customer service.

Email mail and mailing list

Help or FAQS (FAQ)

Business Forum (BBS) or customer communication community