Costumes Are Forced To Rise In Autumn And Winter.

"A pair of trousers will cost more than 200 yuan this year for 50 percent off years, almost as much as the 20 percent off spent last year." Brand menswear The price rises, and Mr. Zhong, who lives in front of lotus, is puzzled.

Yesterday, reporters found that, by the cotton yarn, chemical fiber and labor costs and other sharp rise in the impact of Xiamen, Quanzhou and other local clothing Companies have to increase the price of products to digest cost pressures.

Prices rise 15% in autumn and winter.

The rise of autumn and winter clothing seems to be the main tone of the clothing market. This is confirmed by the local garment enterprises.

Yesterday, Xu Mujie, chairman of Xiamen Wan Jie Long group, told reporters that the autumn winter clothing of Santa Fe will have an increase of about 15%.

In fact, the rise in clothing prices has been revealed in the spring and summer sales period.

Reporters visited several listed companies in Fujian. clothing The semi annual report of enterprises found that in the first half of this year, garment enterprises had chosen a small price increase. According to XTEP (01368.HK) semi annual report, the average selling price of its footwear products increased by 6.6% compared with the same period last year, and the average selling price of clothing products increased by 13.9%. Public data showed that in the first half of this year, the average selling price of Anta footwear increased by 2%, while the price of clothing products increased by 7.1%.

The price adjustment of clothing enterprises quickly passed to the sales terminals. Yesterday, reporters learned from Dongpu Road, a women's clothing store that the wholesale price of summer and autumn clothing increased by about 15% over the same period last year. "We usually raise the price to about 30 yuan, and the maximum will not exceed 50 yuan." Shopkeeper Xiao Chen told reporters that some smart women consumers were aware of the price adjustment, and she could only be frank about it. {page_break}

Production costs skyrocketed 30%

Behind the collective price increases in clothing industry is a substantial increase in raw materials and labor costs.

"Price increases are inevitable and cost pressures are too high." Xu Mujie said frankly. According to him, since the first half of this year, the price of cotton yarn has risen by about 20%, and the prices of some other raw materials such as chemical fiber have also continued to rise, resulting in a substantial increase in the proportion of raw materials in production costs, which is beyond the scope of the business.

To add insult to injury, manpower costs are also rising sharply in the same period. Xu Mujie said that as a labor-intensive clothing enterprise, this year's employee pay surge has become the largest expenditure of enterprises. "The human cost of the company has increased by 20%, but it still faces the problem of lack of work." Xu Mujie said.

A garment analyst analyzed that the cost of clothing enterprises in Xiamen increased by about 30% as a result of the increase in raw materials and manpower costs.

The data of the performance reports of the listed garment enterprises confirm the analysis of the operators.

XTEP's annual report shows that the cost of the company's employees increased from 81 million 318 thousand yuan in the same period last year to 95 million 345 thousand yuan, an increase of 17.2% over the same period last year. The cost of raw material sales was 537 million yuan, an increase of 18.7% over the same period last year.

The cost of Anta has also increased without exception. According to its semi annual report, Anta's raw material expenditure in the first half of this year was 287 million 200 thousand yuan, an increase of 51.6% over the same period last year, and the direct wage expenditure was 144 million 900 thousand yuan, an increase of 20.6% over the same period last year.