Crocodiles Encounter "Shanzhai Edition", How Do Consumers Choose?

Recently, the online hot debate about the "easy return" of Hongkong crocodile (Crocodile) was directed at the internationally renowned brand of LACOSTE (the "Croat") and the Singapore crocodile (CARTELO, "cartel"). Reporters found that: many netizens have pointed out that the purchase of Crocodiles Clothes & Accessories We must be cautious. Even in large shopping malls like Hua Tang shopping malls, we must recognize registered trademarks. Otherwise, it is likely to fall into traps like Shanzhai brands such as Hongkong crocodile (Crocodile).

Lacoste

cartelo

What happened? This incident soon reminded reporters of the "crocodile war" a few years ago - mainly between three crocodile brands in France, Singapore and Hongkong. The French crocodile first brought the Hongkong crocodile to court for a claim of 3 million 500 thousand yuan, but eventually reached a relevant agreement and shook hands. Then the French crocodile challenged the Singapore crocodile, which had been developing in China for many years. But the Trademark Office accepted the objection and ruled in 2003 that the Singapore CARTELO +CROCODILE logo of the Singapore crocodile was different from the original registered trademark and the overall pronunciation and appearance of the dissenters. The consumers could be distinguished. The reason for the objection raised by the French crocodile was not established, while the "CARTELO three color +CROCODILE diagram" trademark of Singapore crocodile was approved and registered.

As a result, two famous international crocodile brands, namely the French crocodile and the Singapore crocodile, were also protected by Chinese law. Because the two are truly high-end brand crocodile clothing with international influence and popularity, so they are harmonious in the minds of consumers. The French crocodile originated from the French Rene Lacoste, a famous tennis player and nickname "crocodile". Sports Events such as the China Open tennis tournament, Singapore crocodile has always been in the forefront of high-end and leading consumer fashion because of its foundation and excellent quality. These two "big crocodiles" are welcomed by their loyal customers.

With the Hongkong crocodile's "easy return" incident, the real reason for netizens condemnation is that there are many parallel brands of crocodile brands in China. There are nearly 200 kinds of crocodile brands that confuse the public, so that many consumers are "fooled" by casual. Among them, the Hongkong crocodile is the leading crocodile. On the one hand, it is more famous among many small crocodiles. It is from Hongkong. Although it is an ordinary role in Hongkong, many consumers are not aware of it. On the other hand, like many small crocodiles, Hongkong crocodile brand has not been registered successfully in China, and has been repeatedly rejected by the State Administration for Industry and Commerce Trademark Office. Its trademark has not become a "legitimate trademark" and is not protected by Chinese law. The Hongkong crocodile, together with many crocodiles, has shown a drama of "borrowing the boat to sea", "borrowing profits from the outside world", "stealing from others" and "confusing the public". Compared with genuine crocodile brand clothing, French crocodile and Singapore crocodile, they attack the market in a low price, and also affect the hearts of loyal crocodile brand consumers, which naturally leads to the boycott and protest of many crocodile brand loyal consumers.

The situation has developed to the present situation, but there will also be a lot of netizens unanimously denouncing the crocodile situation in Hongkong. After all, those fake and sham crocodiles are relatively easy to identify, but Hongkong crocodiles are not easy to identify, so it is no wonder that consumers are unwittingly caught in the trap, buying Hongkong crocodiles, and the result is "Shanzhai version". Finally, the situation of "falling down" in front of friends naturally arises. Judging from the attitude of many consumers to the Hongkong crocodile, its behavior of deceiving consumers and dishonesty has been rejected.

Here, we also advise Hongkong's crocodiles to reflect on the informal brand of "disorderly" market with unfair business practices. Consumer The interest is heavy; it also reminds all consumers that when buying crocodile clothing, we must recognize the registered trademark so as not to be harmed again.

　 Editor's note: the "Shanzhai version" is attacking the market in the form of "borrowing from the sea". This behavior of "stealing and changing" not only affects the reputation of the manufacturer itself, but also infringes on the rights and interests of consumers, which will inevitably cause the boycott and protest of the real brand consumers. It's really harmful.