Hangzhou "Kolda": From Textile To Cultural Development
Recently, in China Textile Industry Association, China
Textile enterprises
In the "2010 China Textile ten brand culture promotion activities" sponsored by the Association for cultural construction, Hangzhou collida textile decoration Weaving Co., Ltd. was selected as the "2010 China textile brand culture innovation enterprise".
Hangzhou klida textile decoration Weaving Co., Ltd. is located in Renhe Town, specializing in the production and management of household decorative cloth. In 2009, the sales revenue reached 150 million yuan.
In recent years, enterprises have designed and developed more than 200 new products every year, of which more than 100 have been successfully launched into the market, and new products account for 35% of the annual output. In 2006, "klida" brand decorative cloth was selected as Zhejiang province.
Famous brand products
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In July of this year,
Ke Li Da
"Silk brocade home textiles" has been launched, and the texture of silk brocade has been launched in home textile production for only 1 months. Kolda has received 20 million orders.
After winning the affirmation of "2010 China textile brand culture innovation enterprise", "klida" firmly strengthened the pace of combining traditional weaving and cultural creative industry, and launched silk brocade home textiles, so that the silk and home textile industry complement each other and create a strong development space.
Next, Korda will invest about 13000000 yuan to build the silk brocade cultural and creative garden in China, and promote the development of silk brocade industry with the help of cultural and creative industries.
China silk brocade culture and creative park includes brocade culture and creative research and development center, China Brocade Museum, product sample factory, sericulture planting base, tourist shopping silk mall.
Through the cultural and creative garden, we should combine traditional silk industry with history, cultural landscape and daily life to promote the development of new products and develop new sales channels, so as to achieve the goal of revitalizing traditional industries. At the same time, the three parties of the silk industry, tourism industry and cultural and creative industries have been fully coordinated to form an industrial chain.
At present, factories and creative R & D centers are under construction. Museums and shopping malls have completed architectural design. Construction is expected to start in the year.
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