The Major Clothing Brands Compete For &Nbsp; Can Terminal Promotion Touch People'S Hearts?

　　 Clothing industry With the increasingly fierce competition, various public relations modes have been generated. The major brands have used their influence and appeal to adopt various public models to compete for the show and promote the terminal to the end. Flagship store, fashion show, Star cut ribbon, designers come to the art exhibition and so on. It closely grasped the public's eye, and looked at the brand more fresh. The scene saw only the star style and fashion show that can only be seen on TV, which satisfied the curiosity and freshness of the public. But I wonder if they have ever wondered whether people can remember your brand after all the jubilation, and whether everything you do can really touch the hearts of the people.

The way a star drives to a new store

This is probably the most popular and attracting public. Consumer The move. From the screaming of the scene to the new store, the star's terminal effect is absolutely indispensable. At this point, the mus bonwell and the wedding birds are worth learning.

Jay Chou, the hottest little king of Chinese language, is the spokesman. The use of star effect is the most popular among all fashion brands. Whenever we hear that Jay Chou, a new shop in the United States, will show up in the city and even the surrounding cities, the fans will also bring huge passenger flow to the opening of the new store.

Mode two celebrity endorsement Big international card

No one will feel strange about celebrity endorsements. It has become a very common phenomenon in various industries. The clothing industry is also the same. Terminal promotions, brands will increasingly do "show", the major brands make every effort to increase exposure rate, stars become their best carrier, help promote products and brand image, expand their influence and appeal.

Mode three Designer Visit the scene

In the European and American markets where the designer occupies an important part, a designer can interact with consumers on the spot, which may be more effective than celebrities. It can enhance consumers' trust and make it easier to buy. If GiorgioArmani, VERSACE and other top designers arrive, then Guang mang has definitely covered the stars.

After the international financial crisis, a show of Zegna's tailor made men's wear in Hangzhou was the first shot for its terminal store's gold suction scheme. Although on the day of the custom show, the viewer failed to see the designer himself, the top men's fabric and the real touch feeling displayed by the staff still let the consumer experience the perfect combination of Zegna's luxurious fabric and the master's tailoring.

If a brand new shop opens, a designer can tell me at the scene, "you are more suitable for this short section", then help me to recommend the model to the left quantity and the right ratio. I am sure I am excited to go to the shop door every day waiting for the new product to go public. Perhaps the charm of the designer's live show is better than the shopping guide's one thousand "design concept".

There are four themes: "story".

Celebrities and famous teachers can be regarded as sharp weapons for promotion and upgrading of the terminal, and thematic activities are more and more effective in recent years.

As a terminal promotion, not just the moment of opening up, which enterprise does not want its brand to have a more far-reaching impact. In various grope and exploration, the annual "theme activity" launched around the terminal brand promotion has been applied more and more. In 2006, the "love and beauty China trip" was one of the classics. The activities lasted for 10 months, and the brand culture was spread in nearly 15 cities.

However, the contribution of love to the industry is not only the sensory stimulation brought by the first lingerie art in China, but also throughout the whole country. It is a more positive goal for more people to understand the elegance, beauty, luxury and elegance of underwear. Admittedly, the admiration of harvest is not the same as that of terminal sales, and the "leading brand of underwear industry" is the perfect stage for this year's highest level and nationwide brand culture promotion project.

The main theme of choosing theme activities as terminal promotion brands is whether the theme really catches the eyeballs and needs of consumers. Chen Jingxia, deputy general manager of Anshan Commercial Investment Co., Ltd., also said that selecting the platform and identifying the location is very important for the promotion of the brand terminals. For example, the star concert of Wacoal brand "Kangxi grand ceremony" has further enhanced the influence of the brand on the terminal.

Way five pure art can also achieve career.

Yi Wen enterprise group is the first Chinese enterprise to commercialize emotion. The embedded brand marketing mode of emotional and cultural marketing has accumulated a lot of popularity for terminal stores. Beginning in 2000, the first moving marketing of Yi Wen is a large-scale exhibition called "my father, my mother, and emotional fashion". In Xidan and Wangfujing street in Beijing, I present the old photos of my parents. After the SARS in 2003, thousands of hand holding photos were displayed on the theme of "beauty in the rain". The autumn show in autumn, "the desire to get stuck in the throat" is to remind the customer that in such an era of rapid improvement of material living level, it is necessary to control desire for social and family responsibilities.

Many times, combing emotional marketing is just a mode and means for terminal promotion, and the most important is a brand proposition. Wu Jianmin, chairman of the board of directors, believes that the sales outlet of Shu Lang is mainly about how to attract new customers and maintain VIP customers. In addition to the distribution of birthday gifts, the customer's wardrobe matching course is not regularly carried out. The image designer of Shu Lang will teach color matching and dressing knowledge on the spot to help the terminal store maintain customers.