"Bird Nest" Action Starts &Nbsp; The Ninth Generation Terminal Simulation Shop Officially Unveiled.

August 19th, white, gray, and color matching wooden door color system, the whole terminal display, traditional China

In August 17th, the ninth generation terminal simulation shop was officially unveiled in 2011.

It is reported that, from the two aspects of borrowing the terminal image and product series, the brand will extend the brand connotation of "sports happiness" as a way to achieve this goal.

It is understood that this time

In terms of clothing, it is divided into two sections: life and sports. There are 6 major series, namely, city, life, basketball, foundation, net running and campus. With the clear direction of the company's brand strategy, the proportion of life plate products has improved.

Under the trend of "fashion fashion", fashion design is based on "fashion and comfort" as the core demand. On the basis of continuation of the past product characteristics and innovation, the design elements are more diversified, absorbing more fashion elements, and striving to establish a unique style of products in the market where brands are concentrated.

Zhong Shiqiong, manager of Garment Development Department of the clothing development center of noble bird clothing, said so.

From the perspective of sportsmanship, shoes are divided into basic entry, light and comfortable, unique craft comfort, and create happy equipment for the metropolitan, business travelers and the public.

According to Chen Zongrong, director of the shoe research and development center, the order will also focus on the design of "smart and light" and "super glue and comfortable" design products. "We creatively introduced the balanced training shoes. The principle is to use the special balance air bag design on the front feet and heel parts of the shoes, creating a natural imbalance for each step of our walk, so that the hip muscles can be adjusted to adapt to this sense of imbalance, so as to achieve the" special exercise experience of portable fitness ".

Ninth generation terminal simulation shop officially unveiled {page_break}

"Nesting" action starts the appearance of the ninth generation terminal

At the beginning of this year, you put forward the latest concept of "sports happiness" brand, hoping to win the concept of "sports happiness" in a novel and creative way.

How to make consumers better experience the lifestyle advocated by the brand, and build the connotation of the brand with the construction of terminal channel? For this reason, the "ninth generation simulation shop" is proposed.

The new image of the terminal will give people a good brand image and a sense of hierarchy, and a white, gray and color matching wooden door color system, which will visually reflect the style and texture of the sales products.

According to Ke Xin, director of the retail support center of the great bird bird shop, the "simulation shop" aims to break the boundaries of traditional sports brands. First, the concept of innovation is extraordinary. With a clear theme, the concept of natural bird nest is introduced to consumers by visual impact and psychological impact. Combined with the elements of their texture and bamboo and wood, the brand connotation is extended through the combination of Chinese culture and "sports happiness" brand concept, which is an important means to achieve brand differentiation operation.

According to the organizers, the "ninth generation simulation shop" scheme of the "bird and bird terminal" image was also finalized at the order meeting, and entered the market promotion stage in October 2010. Meanwhile, the nesting action was mature and planned to open more than 20 regulations in the first tier market in 2011.

Ke Xin also carefully analyzed the three sub divisions of "simulation shop", that is, flagship store, which was designed and developed independently, and the image shop built the main selling shop for the one or two tier city market. The image store mainly targeted at the three or four level market.