Anta: Strong Brand Value And Strategic Expansion Of Distribution Network Must Be Strengthened.
Anta
Sports released yesterday's 2010 semi annual report: in the first half, Anta's turnover amounted to RMB 3 billion 450 million yuan, an increase of 22.6% over the same period last year, and the profit attributable to shareholders was 760 million yuan, an increase of 25% over the same period last year, with a basic profit of 30.50 yuan per share, an increase of 24.8% over the same period last year.
The report revealed that
Turnover
Up to 22.6%, the main reason is the increase in average selling price and sale volume, the provision of richer product categories and the expansion of distribution network. Meanwhile, benefiting from strong brand value, diversified product mix and effective cost control, Anta's gross profit increased by 2.2 percentage points to 43.7%.
In order to achieve rapid growth, Anta believes that strong brand value and strategic expansion of distribution network must be strengthened.
As of June 30, 2010, the number of Anta stores nationwide increased from 6591 in the end of 2009 to 7052, with a net increase of 461. The total sales area increased by 9.9% to 776 thousand square meters, compared with the 706 thousand square meters at the end of 2009.
Sale
The area increased by 2.8% to 110 square meters from 107 square meters at the end of 2009.
In the distribution network, Anta continues to expand its nationwide distribution network to more than 7000 Anta stores, and strategy to attack the two or three line market in order to obtain huge growth potential of the market.
At the same time, through more than 50 regional distributors jointly manage the national distribution network, and continue to expand Anta sports life series and children's series shops, so that the series of products penetrated into a diversified market segment.
In addition, in order to better grasp the huge business opportunities of online shopping, Anta set up an official flagship store on Taobao.
In addition, the strategic cooperation between Anta sports and the Chinese Olympic Committee and the Chinese sports delegation has effectively highlighted the brand differentiation of Anta sports and gradually established the image of "Anta represents China Sports".
Anta has strategically selected basketball, running and tennis as its core products, and has signed the famous NBA superstar Kevin Garnett to sponsor sports spokesmen and influential League CBA and CUBA, as well as the popular TV program "basketball court", which has successfully created the most powerful basketball sponsorship and spokesperson resource portfolio in China, and Kevin Garnett has long-term sustainable development.
Anta said that it will continue to invest resources to further develop the market with innovative product development and design, for example, continue to optimize elastic glue and other proprietary technology, and introduce more value-added products.
In addition, Anta will expand its FILA China business to high-end market by launching new products, opening new stores and holding new publicity activities.
It is expected that by the end of 2010, about 200 FILA stores will be put into operation in China's first and second tier cities. The industry believes that FILA's China business will become another driving force for Anta.
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