Sporting Goods Industry Has Become A "Pioneer" For Sports Industry Across The Taiwan Straits.

Guests of this session:

Zhang Lin, Dean of School of economics and management, Secretary General of sports industry branch of China Sports Science Society, Shanghai Institute of Physical Education

Bao Mingxiao, director of the sports and Social Sciences Research Center of the State Sports General Administration Research Institute

Huang Yu, Professor of sports management and marketing at Hsinchu University

Huge market space of mainland China

Attracting Taiwan practitioners

Jinjiang economic news: what is the basis for the cross-strait sports industry docking? Is it possible for the two sides to cooperate?

Zhang Lin: in my opinion, the future docking of sports industry across the Taiwan Strait will be multi-level, wide-ranging and all-round.

This is decided by the different status quo of the sports industry across the Taiwan Strait: Although the mainland sports industry started late, but in recent years, the development speed is very fast, the future market space is very large, and the sports industry in Taiwan started earlier and more mature, and the market capacity is relatively small.

In 2008, the added value of mainland sports industry economy was about 155 billion 400 million yuan.

Through the survey of sports goods industry in 16 provinces and cities in mainland China, the total scale of sports industry in the mainland accounts for about 0.52% of the total GDP of the country. Compared with the GDP 1%~2% in developed countries, there is still much room for development.

But the mainland

Huang Yu: compared with the sports industry in mainland China, the biggest advantage of Taiwan's sports industry lies in its early start and early development, and its overall professionalization is relatively high.

But Taiwan's sports industry has one biggest flaw: its market capacity is limited.

One data can see this defect very well: in the case of 23 million people in Taiwan area, they will buy tickets to see the fixed crowd of sports events not more than 2 million.

Relative to 23 million of the total population, 2 million of the fixed population is very large, but after all, because the base is small, the value created can be limited.

The vast development space of mainland sports industry will not be ignored by any sports industry practitioner.

Perhaps the mainland's sports industry is still in a relatively preliminary stage of development, but the huge market of the 1 billion 300 million population determines that once the market is improved, the value it can create is very impressive.

In order to further develop and expand the sports industry in Taiwan, the development of the mainland is a step that must be considered.

Sports goods can be butted first.

Jinjiang Economic Daily: we know that the whole sports industry is a huge industry composed of sports goods manufacturing, sports events and many other aspects.

For this huge industry, what segments can serve as the forerunner of the cross-strait sports industry docking?

Bao Mingxiao: in the future, the sports industry between the two sides of the Taiwan Straits must be comprehensive. For example, the two sides can establish a fixed interaction platform for trade exchanges, conduct related patents and property rights trading, and jointly open their respective professional sports markets to participate in better professional events, such as the Taiwan basketball team to participate in CBA, while the mainland baseball teams will go to Taiwan to participate in the baseball league.

Among them, the sporting goods industry is undoubtedly the forerunner of docking.

In this respect, the advantage of Jinjiang is very obvious. After all, it is a famous sports goods manufacturing base in the whole country.

At present, the mainland sporting goods brand XTEP has opened stores in Taiwan, and Anta is also said to have relevant plans.

This is undoubtedly a very good phenomenon.

Zhang Lin: with the improvement of residents' consumption concept and consumption ability, the attention to sports will undoubtedly increase a lot.

Compared with the mainland industry, the sporting goods industry in Taiwan is characterized by its high technology content and high brand value.

Take Giant bicycle as an example, although it is only an enterprise that produces bicycles, the enterprise has incorporated many scientific and technological elements into it, making Giant a synonym for sports bicycles. Naturally, the added value of this brand is much higher.

Bicycles can do this. Sports shoes can do the same.

It is undeniable that the mainland's sporting goods manufacturers have consciously increased their investment in product R & D, but the overall proportion is still not high.

If our sporting goods manufacturers are willing to devote 10% or even more of their annual sales to research and development, the overall development level of the mainland's sporting goods industry will go up to a higher level.