The Fashion Buyer You Don'T Know.

Lifestyle buyer

Interview: Wu Shenyang, male, 22 years old

When he made an appointment with Wu Shenyang to make an interview, he heard his thoughtful and considerate arrangement. He thought he must be an elegant and gentlemanly "middle-aged uncle".

As a result, when a reporter saw him in a cafe at the same time, "middle-aged uncle" was a handsome, sunny young man. For the current buyer's occupation, Wu Shenyang's slogan is "I am not the most professional, but I am the most versatile."

Hawk like buyers

For learning

In 2004, Shenyang, a newly graduated university, came to Shanghai alone with a bright vision of the future. He became lucky to become a member of the menswear brand SEEUOMO.

A year later, Shenyang, with its outstanding achievements, became the southwest regional manager of the brand and moved from Shanghai to Chongqing.

Shenyang has been a buyer for a year. A good buyer must have eagle eyes, leopard sharp and lion like domineering.

"To be a successful fashion buyer is to be aggressive.

Everything that is desirable is to be ordered back. In addition, Hawks should be keen to find their prey and capture it with the fastest speed. This is the same feeling as girls competing with others for their favorite clothes.

So a buyer's job is not something everyone can do.

Buyers live like PARTY

For many men, buying a life is a hard job, because the endless street and the endless difference.

Wu Shenyang thinks that ordering will be like friends gathering, and traveling is free travel.

"To go to Shanghai to attend the order meeting will not only see many new and old friends, but also buy the latest styles of clothing.

It's work, and it's like a party. Communication is unconsciously.

Wu Shenyang believes that buyers can also "travel" freely, although Chongqing buyers often have little opportunity to purchase abroad, but they travel throughout the country at least throughout the day.

"You can see the latest fashion, and can also wander around the country because of working relationships.

I am just like what we call flying trapeze. Most of the year is in cities like Chongqing, Shanghai, Guiyang, Chengdu, Urumqi and so on. Occasionally, we will go to the coastal cities to see what the conference is like. For a long time, maybe we can get a part-time tour guide in those places.

Wu Shenyang says like a joke.

Suggestions for Chongqing men

Wu Shenyang has been in Chongqing for nearly a year. "Chongqing men, like Chongqing beauties, are quite bold in dressing up. They dare to choose the most leaping color, and many men also attach great importance to skin care.

Men in many cities do not have this kind of consciousness.

In the work is shirt + casual pants + leather shoes, the life of the Shenyang like Mark Ed Faye's striped shirt, like to "Metamorphosis" such a small shop goods, also like to collect some exaggerated, atmospheric silver jewelry.

"Relaxed and comfortable T-shirts and cowboys are my favorite."

Wu Shenyang also told the men in Chongqing that the colors of men's clothing this autumn and winter are mainly bright, such as yellow, red and purple.

The style adds many functional designs such as zippers and pockets, making traditional men's jackets and coats more fashionable.

Trousers are no longer popular with wrinkles, and the styles of smaller trouser legs will be more popular.

International trapeze: "buyer" as a profession, first appeared in the department stores and shopping malls in Europe in the 60s of last century. "In the morning in New York, in Shenzhen in the afternoon, in Hongkong at the Lan Kwai Fong leisure, wear Italy fashion, wear Swiss Army Watches, drink Lanshan coffee, eat Chinese dishes."

This is the standard of "flying trapeze".

Chongqing's full time fashion buyer is only two years old.

Tidal vane: if you want to know what is popular in the season, you must not listen to the buyer.

Professional buyers bring good popularity elsewhere.

Because in the forefront of fashion, buyers' vision is often regarded as a trend vane.

High salary income: the income of the buyer is directly proportional to the development of the business. An excellent and experienced senior buyer can earn more than ten thousand yuan a month, and the income will be even higher in the peak season.

It has been reported that the annual salary of a jewelry buyer in China has reached about 500000, becoming the leader of the buyers.

But in Chongqing, the buyer industry has just started. Most of them have not yet been able to go abroad, usually in Beijing, Shanghai, Guangzhou, Shenzhen and other places. The monthly basic income is about 3000 yuan, and the other is based on performance.

Most of the buyers are also promoted by the company. A person often takes several positions. The real full-time buyer is very rare.

A necessary treasure for buyers

Buyers are not so simple as buying things. First of all, we must understand the local consumption habits and cultural background, and accurately estimate the customer base.

The purchase of goods caused by the backlog, will cause serious losses to the brand or the store.

If you buy your own clothes, just choose the right style, and the buyers think a lot about which style or brand will have more customers to choose. Every quarter there are new fashion elements in the clothes, can your customers realize it?

In addition, it is necessary to have a keen sense of smell for fashion trends. This is the driving force for buyers to keep working enthusiasm. Buyers are usually "flying trapeze", frequently travelling around the world, choosing goods, conducting business negotiations, communicating with all parties, and working under great pressure.

So you also have the physical quality of working hard.

International buyer "Taobao" route

The battle field of international buyers has moved from the mainland to the major distribution centers of the world.

Besides Hongkong, the following "Taobao" is also the route they must take.

Tokyo: to Tokyo, we must go to the Ginza pedestrian street, just as we must go to Beijing to Wangfujing.

Ginza has gathered many famous shopping malls, such as the famous three Vietnamese and high island houses.

Gu, Dai Gong Shan and Qingshan are three main street boutiques in Tokyo.

Italy: Paradise in shopping paradise.

Most of the world's top brands are gathered here.

A small shop is more interesting than a store. You only need to spend a small amount of money to buy something that is not inferior to Armani.

Paris: for buyers, they want to buy "top quality", not Champs Elysees, but Ave.MoNtaigNe or RueDuFaubourgStHoNore or Ave.VictorHugo nearby.

South Korea: the East Gate market in Seoul is the barometer of the Korean fashion industry. Designers will stay up all night to make clothes that are popular in the TV series. When you go shopping for second days, it will hang in the most conspicuous place.