The President Reviewed Ten Famous Pieces Of Shi Yuzhu: "The Four Mistakes Of The Giant"

First, blind pursuit.

Second, blind pursuit of diversification.

Giant group has set foot in it.

Third, the "giant" decision-making mechanism is difficult to adapt to the development of enterprises.

The giant group also set up a board of directors, but it was empty.

My personal shares account for more than 90%, the specific figures are not clear, and the finance department is not clear.

Several other CEOs have no shares.

Therefore, they seldom insist on their opinions when making decisions.

Because they have no shares, they can not interfere with my decision.

President's office meetings can affect my decision making, but I basically decide what to do.

Now think of it, the mechanism that restricts my decision-making does not exist.

This highly centralized decision-making mechanism fully reflects the high efficiency of decision-making in the early stage of entrepreneurship. However, when the scale of enterprises is bigger and the overall quality of individuals is not comprehensive, there is a lack of a collective decision-making mechanism, especially when interfering in a person's erroneous decision-making, so the operation of enterprises is quite dangerous.

Fourth, the technological innovation of the main industry has not been put in an important position.

From the M -6401 desktop publishing system in 1989, the M-6402 word processing software system in 1990 to the giant Chinese handwriting computer and giant software in 1993, this is the key to the success of the giant.

After the computer industry went to a low point, I neglected the lifeline of "giant" computer technology innovation, which has been reacted mediocre for two years in a row. By 1996, "giant" launched the M -6407 desktop publishing system.

The failure of the giant's two venture has much to do with it.

On the basis of reflecting on his four major mistakes, Shi Yuzhu also summed up 13 "death laws" of private enterprises.

The first way to die is unfair competition.

If a competitor wants to complete you, you are in the dark, he can easily kill an enterprise.

False accusations, lawsuits and so on can ruin your reputation.

The second way to die is to meet malicious consumers.

There is a consumer in Hubei who complained of bone hyperplasia in some place.

The third way to die is the encirclement and suppression of the media.

"For example, once the media encircle and suppress banks, banks will run healthy again, it says that you are already insolvent, and if depositors raise money, the banks will definitely die."

The fourth way to die is not to report objectively to the product.

In the field of pharmaceuticals and health products, no product can be 100% effective. If 90% is effective, the product is excellent, but "if the media only reports that the 10% is invalid, the product will soon be over."

The fifth way to die is to run the business by the competent authorities.

"If the product is bigger, even if there is only 1/10000 unqualified rate, it will be possible for the whole product to be revoked if it is complained to the competent department.

The sixth way to die is flexibility in the legal system.

"A lot of things, you say so is a good thing, but another way of saying is probably illegal.

Coupled with the imperfections of the legal system, you have to break the rules. "

The seventh way to die is to be cheated.

Sometimes, when an enterprise's funds are cheated, there will be a shortage of cash, and even the whole enterprise will fail.

Especially for private enterprises, the protection of the law is very limited.

The eighth way to die is the threat of red eye disease.

"Red eyed disease is more, rumor is more".

Rumours about enterprises are still good, and they are most afraid of rumors about products.

The ninth is blackmail blackmail.

If the enterprise is ready, there will be blackmail by the underworld unless it is a very large enterprise.

The tenth way to die is to offend a certain official, who uses his power to create obstacles for the development of the enterprise.

The eleventh way to die is to "offend a certain Diao, or to kill a business, for example, he poisons the product."

The twelfth way to die is to encounter fraudulent practices.

The thirteenth way to die is entrepreneurs' own safety.

I personally received quite a few threatening calls.