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Shop Seven Deception Aroused Public Anger 2

2010/7/20 16:45:00 31

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New search rules punish cheating sellers

and

TaoBao

Obviously aware of this problem, yesterday, reporters learned from Taobao, Taobao began last week to adjust the sorting rules of goods search, will punish 7 kinds of search cheating behavior.

Taobao official announced the seven major search cheating behaviors such as "hype credit, advertising products, misplaced categories and attributes, misuse of keywords, price discrepancies in postal products, and inconsistent descriptions of Title pictures (pictures)". Taobao search leader said that the revised search rules would automatically be identified by the system when the seller had the above situation, and the search and display rights reduction would be made to different degrees, which would even be shielded from the search results.

Many people are very curious about how to identify "deception" by the new regulations. Yesterday, reporters interviewed Taobao that the items sold on Taobao were arranged in chronological order. Each item had a sales time limit, and the items on the shelves were at the forefront.

Now, this seemingly equal rule has been broken by time. The factors such as the number of disputes, the number of complaints, the dynamic scores, and other factors closely related to the quality of service can affect the ranking of the baby in the search results.

Taobao integrated various factors to launch a complex formula, according to the score calculated by this formula to determine the seller's ranking, thereby greatly improving the shopping efficiency of buyers.

[platform response]

Consumers applauded, and sellers protested.

Hear

New regulation

After that, many buyers agreed that the buyer, "aft101," left a message in Taobao portal yesterday: "serious support, has been deceived many times!" and the seller who first entered the market said with hope and passion: "I hope Taobao's new rules can really support small and medium-sized sellers, after all, this is Taobao's continuous participation in the blood drops.

The low cost start of Taobao stores is also the most suitable starting point for small and medium-sized sellers.

Taobao buyers "RIT" told reporters yesterday that they used to search Taobao products, because sellers repeatedly shop, the entire screen is a seller's merchandise, and some sellers pile up keywords, clicking into it is not what they want.

These factors will not only affect the judgment of shopping, but also affect the seller's trust.

Now Taobao search adjustment, easier to find their favorite products, and rest assured.

Although the buyer is happy, but the seller has aroused great excitement. Yesterday, there was news on the Internet forum that there was a serious protest by the seller, and even on the Internet, a call was made to collect hundreds of sellers to say to Taobao, and the seller posted that he had marched in a public place in Hangzhou.

"Previous rules are good for big sellers. If we can't repeat the new rules according to the new rules, my products will definitely be submerged at the end of the search results and will definitely affect sales."

There are sellers calling.

[Taobao response]

It will not return to its original state as a result of the seller's protest.

New rules

Has it really offended the interests of the vast majority of sellers? Recently, sellers have begun to speak at Taobao forum, threatening to demonstrate to Taobao and resist Taobao's search rules.

Yesterday, Taobao responded by saying that through the monitoring and analysis of data in recent days, the new sorting rules were quite effective. The overall data of Taobao search and paction were on the rise, and the flow of many small and medium-sized sellers was also increasing.

Taobao said it would not return to its original state because it violated the interests of a few people.

Experts said that the increase in user demand allowed Taobao search to bear more responsibility than ordinary search engines. Ordinary search engines only provided lists and display of information results, and these search results would not affect users' purse, but Taobao search directly led to consumer behavior. "Because shopping search and consumer wallets are closely linked, the search rules of" no evil "are far from enough, and search rules should be built on the basis of safeguarding the interests of consumers.

Experts believe that users need to "pay" for Taobao's search results, so Taobao's search rules can better protect consumers' wallets.