Brand Clothing Launches "Regional Direct Center"

The independent brand enterprises can not be separated from the "regional direct business center". Now, many of the famous enterprises in the city, Mr. Fu, the senior manager of the planning department of Mu Lin Sen Shoes Co., Ltd., believes that regional distributors are playing a more and more important role in the future development of their own brand businesses. "Now some independent brand enterprises are doing better in this respect. The regional direct marketing centers are constantly developing and changing their layout along with the market changes." "regional direct camp" is not a new concept. It is undeniable that

It is reported that there are three main purposes for the establishment of regional direct camp centers.

First, get firsthand information of the local market, competitors and consumers, and provide reliable statistics for the overall marketing strategy of the head office; two, direct the dealers and distributors at all levels in the area to carry out the market activities plan according to the company strategy and market changes, and complete the sales tasks, even to achieve the increase; three, set up direct stores in a planned and planned way to directly seize the terminal market and maximize profits.

At present, a number of brand enterprises including Shishi, such as the fort, the riches, the star, the CABBEEN, and the San Tian fox have been accelerating the layout of the "regional direct center" and the direct branch company.

According to the relevant person in charge of St. fox marketing center, from the second half of 2008 to the financial crisis this year, consumer confidence has been greatly reduced.

The so-called "clothing, food, shelter and pportation" has been the first to bear the brunt of the clothing industry. But after more than 10 years of development, Saint fox has established the strategic layout of the five direct branches of Fujian, Beijing, Shanghai, Guangdong, Hubei and Fujian, and the network has basically been radiated to all important provinces and municipalities directly under the central government.

When the financial crisis came, the direct branch company played a certain role in resisting the crisis.

An industry insider, Mr. Chen told reporters that when a lion brand firm was losing profits from channel agents, the market operation was effectively adjusted on the basis of existing regional direct centers and direct branch offices, and the data on the sales and inventory conditions of large areas were integrated in a timely manner so as to reduce the risk of dealers.

Coupled with the emphasis on R & D and production, and improving the order accuracy of distributors at the end of the year, the company achieved a sales growth of nearly 40% in two consecutive years from 2008 to 2009.