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An Eagle Of China'S Top 50 Sports Brand -- Anta

2010/7/9 15:40:00 114

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A few days ago,

Forbes

"Interbrand, the world's largest brand consulting firm, has jointly released the list of the 2010 best brand value 50 in Beijing.

Among them, the clothing and sports leisure industry has 6 brands, including Anta and Lining. It has become the second largest nugget industry after the "financial services" industry. It reflects the rapid development and rising of China's local sporting goods brands in recent years.

After the Beijing Olympic Games, the development of brands such as Anta and Lining began to speed up, and the competition with international brands such as Nike and Adidas has become an even pattern.

In 2009, Anta's year-on-year turnover increased by 27% over the same period last year, reaching 5 billion 875 million yuan, ranking the first group in the sporting goods industry.

In this selection, Anta, with its outstanding position in the sports shoes market and the outstanding marketing performance after signing the contract to become a partner of the Chinese Olympic Committee, has won the twenty-first place in the list with the brand value of 5 billion 272 million yuan, surpassing many famous brands.

This is not the first time Forbes has made an affirmation of Anta, after which Anta was China's best.

Sports

Supplies company has been selected as "Forbes's top Chinese enterprise list".

"This shows that the overall strength of Anta brand has been affirmed," said Anta vice president Zhang Tao. "Anta has always regarded the essence of sports as the core of the brand, guided by professional sports, signed the sponsorship of the Chinese Olympic Committee and the Chinese sports delegation, and integrated the resources of the top domestic league matches such as CBA and CUBA, and the spokesmen resources such as NBA basketball star Scola, tennis actress Jankovic, China Jinhua Zheng Jie, ping pong Wang Hao and so on, which has made the Anta brand value stable and promoted, and the brand premium brought about has effectively promoted the added value of the product.

In 2009, Anta signed up to become a partner of the Chinese Olympic Committee. It will include the awards and benefits of Chinese sports delegations, including the Vancouver Winter Olympic Games, Guangzhou Asian Games and London Olympic Games.

From then on, Anta will join the Chinese Legion on the international stage to show the Chinese style, closely related to the highest position of gold medals and the podium, and the highest sports glory.

Meanwhile,

Anta

Technology is regarded as the core competitiveness, and continuous R & D investment has become a solid foundation for brand upgrading.

Last year, Anta sports science laboratory was approved by the national development and Reform Commission as the "state-level enterprise technology center", becoming the first and only national team in the field of sporting goods industry.

In 2009 alone, Anta's research investment reached 200 million yuan, with more than 1000 R & D teams.

The core idea of Anta's "technology win" has also yielded fruitful results.

At present, the Anta sports science laboratory has contributed more than 41 national patents, and the core technology, comfortable adhesive and retarding adhesive that consumers are all praised for has been born here.

NBA superstar Scola wore Anta basketball shoes with "core technology" and "feel glue" technology to participate in the Beijing Olympic Games.

"We hope that Anta will be able to compete with and cooperate with all major sports brands to compete and cooperate with each other to jointly expand the Chinese sporting goods market and encourage themselves with a higher and more stringent demand. It will upgrade in all aspects of R & D, design, quality control and brand building," Zhang Tao said. "Anta will continue to invest in research and development and continue to enhance its brand in the future. By 2013, Anta will become the" double first "of sales and brands in the Chinese market.

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Interbrand, founded in 1974, is the world's largest brand consulting firm and an authoritative publisher of the world's top brands list.

Since 2007, Forbes has released the list of Chinese brand value for three consecutive years. It is currently one of the most authoritative reference to measure the sustainable development of domestic enterprises' brand.

The list is based on financial analysis, brand impact on consumers, brand image assets and other indicators, in-depth evaluation of Listed Companies in mainland China, and comprehensive evaluation of brand value.