The Marketing Channels Of Wenzhou Shoe Enterprises Change To Two Sides

Journalists in Wenzhou Gilda It was learned from the autumn goods ordering meeting of the shoe company that Gilda's marketing channel is changing in two ways: first, Gilda integrates the existing channel resources and moves towards a differentiated way of channel construction; Second, the promotion of high-tech nano functional air conditioning shoes has become the top priority of its marketing work.

according to Gilda Wang Shengrong, the general manager of the marketing center, said that although Gilda implemented the 258 project in 2010 and achieved some results, the sales from January to May only increased by 29.5% year on year, which is still a certain distance from the target. The reason is that the distribution channels are relatively lagging behind, and the phenomenon of product homogenization has not changed. Therefore, Gilda's marketing work in the second half of the year will focus on channel strategy, channel design, channel establishment Channel management, channel maintenance, channel innovation, etc.

At the order meeting, Gilda The designer performed the upgraded nano functional air conditioning shoes for merchants from all over the country. At the beginning of June, as an organic combination of high-tech and high-tech materials, nano functional air conditioning shoes won the highest award at the award ceremony of the "Third Duanzhen Leather and Footwear Industry Science and Technology Award", which can be called the Oscars of the footwear industry. In order to improve the level of sales channels, the designer specially selected the nano functional air conditioning shoes of soft and comfortable series, lightweight and comfortable series, gentleman series and business comfortable series as Gilda's main products in autumn, which clearly shows that Gilda focuses on the sales of functional and high-end products.