Quanzhou Children'S Shoes Enterprise Joins Hands With Cartoon To Create Brand

From growing up together with "little broken children" to revitalization“ Black Cat Sheriff ”As for the image of anti-terrorism police, a children's shoe enterprise in our city has borrowed the domestic cartoon image to speak for it, and has achieved rapid brand growth in exchange for the brand management mode of low investment and "close to the big tree".

The animated blockbuster "Black Cat Sheriff" has successfully achieved a strong return, evoking the collective memory of the post-70s and post-80s generation who have just become fathers. This cartoon with the slogan of "Black Cat Sheriff, Return of the King" shows its arrogance and makes children born after 2000 obsessed with it.

All this is in Nanhualong children's shoes Chairman Chen Zhongxing is expected. This huge investment in animation is intended to attract a group of loyal children audience and remind parents of the "Black Cat Sheriff" cartoon image, so as to enhance the recognition and influence of Nanhua Dragon Children's Shoes brand.

As early as five years ago, Nanhualong Shoes successfully signed the cartoon image of "Black Cat Sheriff" with Shanghai Fine Arts Film Studio, and was authorized to build the brand of the cartoon image product of "Black Cat Sheriff". Chen Zhongxing has his own understanding of this move. He believes that purchasing the authorization of well-known domestic animation images is a quick way to promote brands and products. Li Zhubing of Quanzhou Kung Fu Animation said from the analysis of cooperation experience that low cost is the benefit that enterprises pay most attention to. Cartoon virtual spokesmen have strong plasticity, low investment risk and wide audience, and to some extent, the cost is lower than star spokesmen.

This is not the first time that Chen Zhongxing has joined hands with cartoon image spokesmen. At the end of 2005, Nanhualong Shoes reached a cooperation agreement with the scavenger animation. Nanhualong Shoes, together with "Little Broken Children", was authorized to produce and sell cartoon series children's shoes. With the popularity of "Little Broken Children" on the Internet, it can be seen everywhere on QQ, MSN, Email, forums and mobile phones, and the "Little Broken Children" series of children's shoes have also become popular in the market. Yang Xiaoming, general manager of Shijia Meiying Animation Company, believes that the mode of "product first" is increasingly popular among children's shoe enterprises by looking for animation images that are similar to product positioning and directly purchasing authorization.

Although there has been a high opinion of "the end of the cartoon era" in the industry, Chen Zhongxing still goes forward without hesitation. A 104 episode long TV cartoon animation《 Black Cat Sheriff 》It is expected to be broadcast on major television stations nationwide, and is currently under intense production.

However, brand management experts believe that cartoon image endorsement needs to appeal to the target audience through certain media or carriers, so as to establish and create a personalized brand image in the brand like market. Compared with the signed cartoon image, the continuous operation in the later stage is more important. Due to the focus on investment in other projects, the subsequent investment was insufficient. As a result, Nanhualong, who had a black cat sheriff, slowed down compared with its peers in 2008 and 2009. "This year, we should vigorously support dealers." Chen Zhongxing introduced that with the strong return of "Black Cat Sheriff", we launched a comprehensive advertising campaign, including new POPs, TV ads, and series of promotional products, to maximize the value of "Black Cat Sheriff". The response of the autumn product seminar held not long ago strengthened Chen Zhongxing's confidence.