Immigration Culture Makes Shenzhen Women's Clothing Brand Diversified

In July, the tenth Shenzhen women's wear hall, which is elaborately constructed by women's wear trade fair, will have more new products and famous products. They will display colorful modern dress culture, creative concept and fashion trend from different sides.

Over the years, the Shenzhen municipal government proposed to build Shenzhen women's clothing regional brand, plan and build the Shenzhen garment industry gathering base, and began to promote the overall promotion of Shenzhen women's wear. It proposed that the Shenzhen women's clothing should be upgraded from the manufacturing base to the fashion show Trading R & D center, from the second industry to the third industry of fashion and creative design, and Shenzhen will be made into the fashion capital and fashion capital.

At present, the garment industry gathering base in Shenzhen has emerged in Baoan District's big wave street, with a planned area of 1 million 460 thousand square meters. The first phase has reached 1 million 80 thousand square meters, and 22 high-end garment enterprises in Shenzhen have been stationed.

In this regard, Shen Yongfang, Secretary General of Shenzhen garment industry association, said that the Shenzhen garment industry gathering base has become a boutique garden for Shenzhen clothing. A number of women's clothing brand enterprises such as grace, lady house and so on have already matured and ready to go public. The gathering base will be the upper market gathering of Shenzhen garment enterprises.

It can be said that the immigrant culture makes Shenzhen women's clothing brand more diversified, and Shenzhen women's clothing is not identical, not duplicated, and has many fine products.

She said that during the period of large-scale expansion, Shenzhen women's clothing has entered an important stage of creative and cultural promotion, and going out of the exhibition has become an important choice for women's wear in Shenzhen.

However, there are also obvious short boards for women's wear in Shenzhen.

Shen Yongfang pointed out that Shenzhen's colleges and universities are few, and there is a great shortage of clothing design talents and managerial personnel.

Although Shenzhen has top designers who won top awards for costume awards, such as Liang Zi and Luo Zheng.

The winner of the National Golden Summit is only a dozen or so people, and Shenzhen has taken the two place. This is hard to come by, but on the whole, talent is still a big problem hindering the development of Shenzhen's clothing industry.

At present, only a few classes in deep vocational colleges are training talents, which is far from enough.

Shen Yongfang said.

On the other hand, in the face of the large-scale development of international clothing brand in the domestic market, Shenzhen women's clothing brand looks very weak.

Shen Yongfang said, for example, in the large department stores in many large and medium-sized cities in China, the golden section of the shopping mall is occupied by foreign brands.

In fact, the sales volume of some foreign brands is not even as high as that of Shenzhen women's clothing brands.

It is difficult to enter the mall, but it is even harder to enter the mall.

Shen Yongfang said that some brands of small and medium-sized clothing enterprises in Shenzhen were more difficult to survive in the department stores, and the time spent on them was too long, and even after 1 years, they could get money from the mall. Such a black hand would be a fatal blow to the capital chain of small and medium-sized garment enterprises.

Of course, we must crack down on the difficulties of the channel, and speed up the pace of Shenzhen's brand clothing cooperation.

Shen Yongfang said that in the future, Shenzhen women's clothing can even learn big international cards (such as PRADA) to bypass the shopping mall and open a new way to open factory outlets.

Shenzhen women's clothing is of high quality and can be sold through factory outlets, and consumers will not be able to cut prices.

As for the difficulty of solving talents, Shenzhen will explore a new mode of joint operation with foreign clothing colleges.

Shen Yongfang said that at present, the association is talking about cooperation with the British Saint Martin Clothing Institute.

The center of cooperation school will consider the gathering base of garment industry in Shenzhen, and will take the new mode of integration of industry, University and research.

Shenzhen apparel industry already has Liangzi, Luo Zheng and Xie Haiping's three fashion designers to debut the London Fashion week for the first time. The future Shenzhen garment industry will focus on two domestic and foreign markets.