Nanjing'S First Luxury Integrated Store Was Removed

 　　去年9月，南京首家奢侈品集成店TEX-LAND亮相新街口東方商城，并一度生意火爆。可筆者近日獲悉，由于該店月銷售從30萬(wàn)跌到2萬(wàn)，已被東方商城通知撤柜。

According to the introduction, the retail price of TEX-LAND goods is generally lower than 10% of exclusive stores.

Take PRADA as an example, there is almost no discount for counters, but through TEX LAND unique channel and mode, it can bring more price benefits to customers.

Especially for VIP customers, there are many value-added services.

At the beginning of the business, the luxury goods store had a monthly sales of up to 300 thousand yuan.

However, I recently found that the shop on the first floor of Dongfang mall has been removed, only 2 storefront shops are kept, and the goods inside are very old and scarce.

As a franchisee, Qu Jian, general manager of Ted international Jiangsu District, is very unhappy about this.

He said that the monthly sales plummeted, resulting in the current store on the first floor being withdrawn, and the two storefront storefront was also ordered to withdraw before September. The main reason for this recession is that there is no new product coming from the general agent in Beijing.

According to him, the Suzhou luxury store is also like him, because it can't get new products, and it is also a bad business.

But for the Nanjing luxury goods store, business in Beijing is dismal. The agent in China's area, when accepting the author's inquiry, thinks it is because the franchisee has no sales experience.

On the other hand, it is an old fashioned but cheap luxury luxury store. On the other hand, it is a luxury store with fashionable style but high price. Which customers will choose?

Miss Liu is very fond of luxury goods. She often saves one or two months' salary to go shopping in the east or in Germany.

She believes that services should be equal to goods, and luxury brands will be more interested in seasonal stores.

For luxury stores, she says she rarely visits, because the style is obsolete, and the two reason is that she is not comfortable with the products.

White-collar workers who hold such an idea are few, especially the recent depreciation of the euro.

I know a female white-collar told the author, I have just been to Europe last week, group friends to the LV store in Paris, they bought all the bags and watches, when they returned to Nanjing, they were carrying big bags.

However, a report released by Bain consulting company said that in 2009, China's luxury goods market increased by nearly 12%, accounting for 27.5% of the global market share.

It is estimated that in the next 5 years, China's luxury goods market will reach US $14 billion 600 million, which will occupy the first place in the global luxury consumption.

I understand that in Beijing and Shanghai, TEX-LAND has brought more choices of luxury consumption to local consumers.

Unlike the traditional luxury stores in China, TEX-LAND first completes the selection of goods and sales forecasts through information collection and prediction of fashion trends, and then purchases goods.

When goods are purchased, the goods are distributed to all regions to achieve sales targets.

As a result, the supply channel of TEX-LAND has saved the cost of agents at all levels, and ultimately realized the synchronization of product styles and prices with Europe.

Insiders said that although the first luxury integrated store was on the verge of bankruptcy in Nanjing, the mode itself is not backward, and soon there will be franchisees to consider investment, because the industry is still generally optimistic about Nanjing and Jiangsu's luxury market.