Subdividing College Students' Clothing Consumption Direction

　　 大學生是服裝消費的大群體，也是追求時尚與個性的群體，休閑服是大學生基本的服裝類型。

At present, college students usually choose some brand clothes. Among them, with the invasion of Korean wave, many people begin to accept some clothes from Korea.

So, for college students, what clothing brands do they prefer?

A survey shows that college students' favorite clothing brands are generally divided into two grades, one is the general consumption level such as YISHION, Baleno, JEANSWEST, Na dia, Metersbonwe, and so on. The consumption is very large; the other grades are JACKJONES, AI, ONLY, VEROMODA, ESPIRIT, E-LAND, ELLE, and so on; there is also a kind of sportswear, generally college students like ADIDAS and NIKE, and secondly, Anta, Lining and so on are also their choices.

For college students, their clothing consumption also presents the following characteristics: practicality, diversity, personality and avant-garde. Apart from that, there is still a great difference in consumption level, and the gap between the rich and the poor still exists.