Hua Kun Shoes Develops A Broader Market For Children'S Shoes.

2009 is a milestone in the development of Di Meng brand.

Facing the widespread downturn in the global financial crisis, Hua Kun company is in the opposite direction, signing small Jay Chou, the little Asian street dance king Hou Gao Junjie (baby) as the brand spokesperson of DiMeng, and putting a higher density TV advertisement on CCTV and local satellite TV, which has greatly enhanced the brand image and influence.

On the right path of development, the brand building, market expansion and product sales of Di Meng children's shoes have made gratifying achievements.

Jianhua Zhu, chairman of Di Meng children's shoes, said that in order to cooperate with him?

The market development theme of "attack" will enable the development strategy to achieve the desired effect. Hua Kun will integrate and enhance the three big brands of "Di Meng" children's shoes from "brand, product and market".

At the meeting, Zhu Dong formally put forward the concept of "youth outdoor technology".

With the increasingly fierce competition in children's shoes market, many children's shoes enterprises are trying to deepen the differentiation of new materials and new styles.

Today, di Meng brand, from the "young outdoor technology" such a subdivision area, to participate in the competition of children's shoes industry, will achieve good market reaction and brand promotion effect.

In 2010, the new highlight of Di Meng brand was also the application of the new brand logo.

The new brand logo is a very dynamic outdoor sports style evolved from the first letter D of the DIMAN home page.

The use of new logo not only enhances brand memory, but also fits with the brand positioning of "young outdoor technology".

It is understood that after the change of brand names and brand positioning, Hua Kun will carry out a new integrated specification for packaging system, terminal POP, monopoly space and so on, giving consumers a distinct and unique brand image.

Focusing on the shoe industry for more than 20 years, Hua Kun shoe industry has rich market operation experience and mature management mode. Leading technology has always been the core competitiveness of Hua Kun shoe industry.

This year, the company will continue to strengthen its R & D investment in products.

In addition to the relatively strong outdoor shoes series, this year's "young outdoor technology" segment will also strengthen R & D strength.

For this reason, the company has hired a designer and a teacher who specializes in outdoor research and development of children's shoes to carry out research and development of new products and provide children with healthy and comfortable children's shoes.

As the global economy is getting warmer and warmer, children's footwear industry will also usher in a new stage of development.

New starting point and new action.

Hua Kun company seeks to attack 2010, launching a brand new development strategy.

Brand identification and face changing and brand positioning are just the prelude. In the persevering efforts of Diego, the future Di Meng children's shoes will usher in a new chapter in brand development.