Fake Shoes Block &Nbsp; &Nbsp; Brand Shoes Are Hard To Do.

For a shoe brand, product sales and brand reputation are the foundation of a brand.

However, counterfeit shoes directly encroach on the hard won "foundation business".

Counterfeit shoes on the market can be seen everywhere.

The bigger the card, the easier it is to counterfeit.

Tens of dollars of Nike shoes and Adidas shoes also appear in the stalls.

In addition to these scattered counterfeit shoes phenomenon.

Recently, a series of information about counterfeit shoes in shoe making industry is also common.

Cases of counterfeit and infringing shoes are frequently seen.

Counterfeit shoes directly encroach on the sales market of genuine shoes.

Many shoe brands enter the Internet market, but suffer from the strong impact of fake shoes, and even buy fake shoes.

In online shops and in physical stores, counterfeit shoes perform in the form of "imitation, high imitation, foreign trade original".

Moreover, the fake shoes are also very particular.

Many fake shoes, materials, trademarks are all simulated, and the workmanship is very fine, the color looks very authentic, many brands are the latest.

As a result, these shoes become the first choice for consumers who do not know the situation.

No one is interested in genuine shoes.

It is a problem to snatch the profits of genuine shoes, a more serious problem of counterfeit shoes is to corrupt the image of brands in the minds of consumers.

On the morning of 2010 and March 24th, the Wenling economic and trade inspection bureau of the industrial and commercial bureau, together with the Dashi industrial and Commercial Institute, seized more than 5880 pairs of sneakers suspected of counterfeiting the world famous brand "Puma", involving more than 10 yuan.

The sports shoes, tongue, and insoles on the sneakers and shoes were all used in the same pattern as "Puma" logo and the word "PUMA".

More than 5880, once a pair of fake Puma shoes are put into the market, they will be confused by the fish, causing the difficulty of consumption identification.

The quality of counterfeit shoes is difficult to guarantee, and it is easy to have problems, which will lead to the collapse of the brand image of shoes.

The price of the shoes priced at 1000 yuan is only thirty or forty yuan.

From this, we can see how thick the profits of counterfeit shoes are.

It is also such a high profit that many people take risks.

In 2010 and March 22nd, the Nanan Economic Investigation Brigade captured a pair of online fleeing couples.

The couple was suspected of selling shoes with counterfeit registered trademarks. During the past 2008 years, 4900 pairs of sports shoes with counterfeit "Anta" registered trademarks were made in an old house in Chen Dai Town, Jinjiang. The value was about about 1100000 yuan, and the counterfeit "Lining" registered trademark sports shoes were 676 pairs, worth about about 200000 yuan.

After the intervention of the Jinjiang police, Pan Moushan and his wife quickly fled to the field.

The value of the case is as high as about 1300000 yuan.

Even more unthinkable, the couple returned to Jinjiang to rent a rented room. They were prepared to "go back to their old ways".

Genuine leather shoes are not easy to make the market, because the smell of wine is also afraid of deep alley. It takes years of effort to cultivate and correct the marketing mode.

Once done, we must also guard against the impact of counterfeit shoes.

In the fight against counterfeit shoes, in addition to the efforts of the business sector.

Brand shoe enterprises themselves should take measures to actively maintain their brand image, so that the brand foundation industry is not to be eaten.