The Shoe Net Leads The Electronic Commerce B2C

With the rapid development of Internet technology, e-commerce platform has become the most popular marketing mode nowadays. In recent years, a large number of enterprises and individuals have been pformed into online businesses, pushing the rapid development of e-commerce retail business.

As of December 2009, the total number of e-commerce websites above designated size has reached 1.75, of which 9962 are B2C, C2C and other non mainstream models.

At the same time, the number of users buying goods through the Internet has exceeded 130 million, and this year, the proportion of Internet shopping users among all netizens is expected to exceed 35%.

Compared with the traditional business paction mode, e-commerce has no time and space constraints, nor is it restricted by channels and other factors. Thus, the channel cost can be reduced by 47%, and the marketing cost can be reduced by 55%, resulting in a reduction of the total cost of 16%.

Therefore, the use of e-commerce in China's retail industry to reduce paction and operating costs is also a general trend.

All kinds of facts show that e-commerce has become an irreversible commercial trend.

In this era of e-commerce, the enterprises that do not participate in e-commerce activities mean that they lose more opportunities for competition.

The general electronic commerce can be divided into four kinds of e-commerce models, such as B2B, B2C, C2C and B2M.

Among them, B2C is the earliest e-commerce mode in China, and it is also one of the fastest growing revenue models.

Generally speaking, B2C is mainly based on Internet retailing. It mainly uses the network to directly sell online sales activities to consumers, and saves more intermediate links. It can really achieve both good quality and low price, as well as after-sale protection, which caters to consumers' online shopping needs and dispel worries in their hearts.

Especially in the period of financial crisis, B2C's e-commerce mode has become a shortcut for many traditional enterprises to "pform foreign trade to domestic market" and solve the killer of inventory backlog.

However, enterprises must spend more investment on building their own B2C websites. Therefore, cooperation with professional B2C websites has become the best choice for many enterprises.

Over time, more and more professional B2C websites are emerging and play an important role in business pactions.

Among them, we have to mention the B2C e-commerce website, which is highly praised in the shoe market.

This is a featured B2C website specializing in the sale of footwear products.

After being reported by a number of mainstream media, the website has poured into a large number of well-known brands at home and abroad. Now it has more than 100 kinds of shoes, including sports shoes, casual shoes and leather shoes, including Nike, Adidas, Puma, Lining, Anta, BELLE and so on.

In the case of online shopping market, counterfeit goods are raging, and the shoe making network resolutely promises to sell only genuine products. From the management strategy to the management system, measures have been taken: strict screening of regular cooperative brands and direct delivery of brand manufacturers. This ensures the quality and benefits of the actual shops in terms of price, giving consumers a safe and preferential shopping enjoyment.

In order to make the website stand out among many competitors, the shoe net has done a lot of work in the consumption experience.

From the three levels of website design, distribution service and after sale service, the shoe net focuses on consumers' experience in buying and using the whole process.

For online marketing, consumers can see pictures of products, but they can't get physical objects. How to get consumers' trust is very important.

In order to reduce the error of physical objects and computer pictures, the shoe net adopts the most advanced photography technology to display the products in 7 angles. It can also enlarge every picture and give detailed instructions, so that consumers can clearly understand every detail of their products.

At the same time, the shoe net updates the footwear styles of the website every day, makes relevant discount promotions, and offers interactive experiences such as spike killing, dollar auction, guess price prize and so on, so that consumers can happily buy cheap and authentic brand authentic shoes.

In the distribution service, the shoe net has also offered a free shipping scheme to purchase shoes. It has worked with the third party logistics for a long time to compile electronic orders with advanced information technology, improve logistics efficiency and reduce logistics costs, so that consumers can save logistics costs and receive products in time.

In addition, the shoe net will also open a cash on delivery payment in many cities, and consumers can pay the goods after they are tested and satisfied.

At the same time, in order to make consumers more confident to believe that the shoe net "customer first" business philosophy, the website boldly proposed "guaranteed 100% items, fake ten, seven days unconditional refund, replacement" and other service items, greatly improved the level of after-sales service, and cultivated consumer satisfaction and loyalty.

In addition, the shoe net also set up a high quality professional customer service team to provide consumers with one-stop shopping service.

When the B2C e-commerce website is in flood, the shoe net is unique in its unique website image, intimate and perfect distribution service and meticulous after-sales service. It not only sets up a good business model, but also contributes itself to the development of e-commerce in China.