Local Men'S Clothing Market Is Not Mature Enough.

Brand pattern of local men's wear

The textile industry has led to the rapid development of men's clothing industry.

Compared to women's clothing, men's demand is stable, and cake enterprises are obviously less competitive than the female garment industry.

Our country already has a well-known domestic menswear brand, such as YOUNGOR (600177, stock bar), wedding bird, Hai Lan's home, seven wolves (002029, stock bar), Notting Hill, CABBEEN, L2, and AI Deng Bao.

The status of the two or three tier market is increasingly consolidated and has not been affected when the environment is unstable.

And began to develop customized services in the high-end market, directly to the factory order, as a result of omitting the middle branch, agents and franchisees many links, within a week can receive the production of Express clothing.

But the defects still exist. Under the background of Shanzhai, all kinds of plagiarism are flourishing.

Due to the lack of investment and rigorous style of work, there are few surveys of the Chinese version and the market.

Only rely on advertising and price war to build the market, the long-term customer base is difficult to stabilize.

On the contrary, the high-end industry chain has been pferred to foreign brands.

Chinese people have no understanding of fashion, especially the background and history of men's fashion.

So the international fashion week is very good for promoting the concept of clothing and developing fashion acuity.

Trend of international men's wear

In the fashion week of Milan, the men's wear show is full of diverse atmosphere. The pipe pants have spread from women's clothing to men's wear field, especially the two giants of Gianfranco Ferre and Roberto Cavalli, while the old parisher family is wearing a V pants, with a wide and narrow width.

In terms of color matching for men's clothing, the traditional dark colors occupy half of the country.

Taking Giorgio Armani as an example, the traditional black-and-white gray blue brown is used as a color and a breakthrough is made in material. The brightness and shade can be reflected from the roughness of the fabric, and the classical version of the lower garment and the overhanging garment form a clear contrast.

It has formed the Milan show with the classic details.

The importance of shoes has been raised to an unprecedented level.

The short stout appearance integrates the traditional shape, and the hippy feeling is more individualized.