Happy Net CEO Cheng Binghao Talks About Starting An Undertaking

After the explosive start of 2008, Kaixin didn't lose its growth as many people predicted in 2009.

The rapid development of Kaixin team has not been inflated. The company, which is located near the century city of Western Beijing, has only 90 employees.

In March 2009, Mr. Cheng pulled his old colleague, Liu Qian, who was in Sina. He became the third senior executive after the co founder of Yu Chi, the deputy general manager in charge of business development.

2009 was a year when Cheng Binghao tried to explore.

Kaixin launched its garden components in March this year, making it the most popular application.

Nowadays, "stealing vegetables" has become a social phenomenon. Tens of millions of users are used every day. Another very popular application is "pferring".

Kaixin hopes to use applications as a carrier to pform the attractiveness of users into stickiness.

Circle users have become an inevitable rule of the Internet industry. How to turn users into realistic commercial values really test the viability of a company.

At present, the main source of revenue of Kaixin is advertising. In recent months, it has reached 7 million to 8 million per month, and its sales team has only 5 people.

However, this seemingly small amount of revenue does not allow the company to break even, as the continuous growth of users has also pushed up the cost of server bandwidth.

In the second half of the year, Kaixin has quietly launched a value-added service project that charges users. Liu Qian believes that this may become a major source of income in the future. "Facts have proved that the user response is not bad."

He disclosed that the current fee users in 1970s mainly, "as long as the product is well done, users are willing to pay for this."

Nevertheless, Kaixin still faces many doubts this year, such as heavy games and social networking, and two or three tier cities are developing at a limited speed.

"The attention of the outside world is particularly high. We are pushed forward many times and can not do exactly what we want.

"Happy people" have some helplessness, but they can still stick to their direction and do not deviate.

Compared with other competitors, Kaixin appears cautious and even conservative.

"No idea of how many crowds must be covered."

Liu Qian said that so far, Kaixin has not done any promotion at all. The growth of users relies entirely on spontaneous pmission. The company has not even set up a "marketing department" department.

As for the controversy over the open platform of social networking sites, Kaixin has also been cautious. At present, all applications are developed by ourselves. Although there are contacts with third party developers, there is no open platform plan yet.

Liu Qian believes that we must ensure the consistency of user experience and style.

Unlike the impression of "attracting people by Games", Kaixin still hopes to grasp the core of social functions and develop steadily.

"Now more and more users are willing to upload photos and diaries, write records, and change their status." the expectation of Kaixin on 2010 is that social networking sites will become a part of the larger Internet users' lives, not just the social networking tools of white-collar workers.

The two consecutive years of explosive growth of Kaixin in 2009 initially proved the feasibility of the business model, and under the current framework, there are still more room for play, such as media agencies to stay, so that the Internet news dissemination has new possibilities, in the wireless field of new attempt......

In 2010, Kaixin may bring new "surprises" and taste the profits for the first time, so that the two investment institutions that have injected capital this year are really "happy".