Marketing Skills And Eunuch Philosophy

The imperial eunuch mixed up the Imperial Palace all day, and saw all kinds of dangerous political struggles and cruel rights games in the palace, and instinctively learned a set of black and thick minds that were beyond the ordinary people. The skills acquired by "self-taught" have laid the foundation for their future success.
Since ancient times, eunuch is a special group, not only because of its special physiological characteristics, but also because of their unique working nature and living environment. After careful consideration, we will find that eunuchs' abilities and qualities in interpersonal communication, heart searching, analysis of environment and so on are much higher than those of ordinary people. We are lamenting that some eunuchs are capable of extraordinary crimes, but they can also learn some valuable skills and qualities from them. Liu Zuke, the leader of the southern advisory body, believes that these are the deficiencies of many marketing personnel. Marketers need to learn from eunuch marketing.

Self taught, active learning and continuous improvement

Marketers can learn from the good qualities of active learning and continuous improvement. Marketers have to deal with all kinds of customers, and their interests, hobbies, habits and concerns are also different. Marketers must have extensive knowledge to find common language with each other before they can speak opportunistically. Therefore, marketers should understand the whole world, read extensively, communicate with people from all walks of life, constantly consult and learn, develop the habit of active learning, and exercise the ability of fast learning. In addition, knowing more about the historical, geographical and cultural characteristics of all corners of the country and familiarity with the customs and customs of the responsible areas will help to communicate with customers.

More importantly, marketers must master professional knowledge and marketing skills. Today is not an era of "running around the river". Salesmen can't win orders by "playing with their mouths". They must possess professional skills, such as mastering product knowledge, sales skills, customer psychology, distribution strategy, dealer management, channel development, terminal promotion, market operation, customer negotiation and other knowledge and abilities, so as to effectively face market challenges and experience various forms of potential.

When the market is changing and products are being updated, salesmen must actively learn and improve themselves in order to achieve excellent results.

Clever words and good advice -- strong communication and good at negotiation.

The eunuch brag in front of the emperor and minister, touting horses and sweet words. They are always observing and judging people's heart and soul at all times. They are good at admonition, with proper expression, rich body language, and strong communication skills. When necessary, they also give advice to the master, trying to get the master to listen to his advice and adopt his suggestions so as to achieve some purpose.

Clever words and good advice, from the point of view of marketing people, means strong communication and good negotiation. Marketers often need to sell their ideas, plans and strategies to their subordinates and customers. Good communication skills are the best way to win the support of others. Practice tells us that many problems in marketing are caused by poor communication.

Success begins with cooperation, cooperation starts with trust, trust begins with understanding, and understanding begins with communication. In the process of communicating with customers, it is very important to speak critically, speak convincingly, look at words, and skillfully and skillfully. In addition, rich body language and facial expression are also essential skills to infect customers, gain trust and promote cooperation.

Size up the market -- insight into the market and trend of analysis

Because the eunuch is in the political environment of fighting and fighting, the cruel and dangerous surrounding environment compels them to deeply analyze the situation in the palace, judge the influence of various forces, assess the situation and work out strategies that are conducive to their survival and development.
Marketers must also have the quality of assessing the situation, that is, to penetrate the market and analyze the trend.
    
Finally, the salesmen in the world have succeeded and failed. The former is successful and the latter is failed. Visible, in addition to marketing work attitude, the importance of summary.

In the current market environment, enterprises that are eliminated are mostly lack of innovative enterprises, and backward salesmen are not able to keep pace with the market. With the ever-changing market situation and the same marketing mode, marketers must have the ability to transcend others in order to remain invincible in the market, so that their products, channels, ideas and strategies can stand out in the homogenized market.

Li Wei's momentum -- integrating communication and expanding influence

In the past, the famous eunuchs, after gaining power, managed to control the court, eradicate dissidents, and set an example. They set up their own paws inside and outside the court, set up prestige, and create power through various disturbances, so that all officials and officials were afraid of it.

The eunuch's prestige is similar to that of marketers in expanding their brand influence through integrated communication. With the emergence of many new media, the channels and modes of marketing communication are more and more diverse. It is a continuous consideration for marketers to disseminate product brands and corporate identity in a diversified way. Marketers should integrate various marketing and communication methods, and use every opportunity to publicize corporate image and sell their brand. The influence of a media and a period of time is limited. Through various media and long-term continuous dissemination, it can produce word-of-mouth chain effect, resulting in brand awareness and reputation. At the same time, marketers also need to consider the "superposition effect" of brand publicity, that is, when the product is in good condition, it is necessary to strengthen the publicity of the brand. When choosing the media, we should consider the complementation and superposition of various media to form the synergy effect of the communication mode, so that the publicity coverage can be as large as possible and the publicity effect can be as good as possible. In this way, the effective and comprehensive application of various ways will greatly expand the influence of products, enterprises and brands.

Source: Liu Zuke, author of marketing communication in China