Promotion Of Corporate Image And &Nbsp; Tang Seng

In the journey to the west, the background of Tang Seng is not too small: the two disciples of Buddha, so it is not difficult to understand why Tang Seng left the right and left in the divine world and fairyland.

Such a powerful background is absolutely explosive news.

The promotion of corporate image is to enable more people to have an intuitive understanding of the business, including services, products, ideas, etc., so that enterprises in the minds of consumers are impressed.

One of the keys to setting up a brand is the importance of the promotion of corporate image. The importance is beyond doubt. Advertising is the main means, but because of the high price, many enterprises can not afford it.

In the journey to the west, Tang Seng gave a lot of help to the management of the team. In fact, in the promotion of corporate image, Tang Seng can also give us a lot of inspiration.

1. background

In the journey to the west, the background of Tang Seng is not too small: the two disciples of Buddha, so it is not difficult to understand why Tang Seng left the right and left in the divine world and fairyland.

Such a powerful background is absolutely explosive news.

There is also an example in soccer: the famous British Queen's garden Ranger is known as the world's richest team because of her boss, the India iron and steel king Mittal family.

It can be seen that the reasonable use of the enterprise background can also help the corporate image to be promoted favorably.

2. area

Tang's monk went to the western world when he was in the Tang Dynasty, and another name for Tang Seng in the journey to the West was "the great Tang Monk". It was the position and influence of the Tang Dynasty in other countries, which created a detached position for Tang Seng.

Area also plays an important role in the promotion of corporate image. If an enterprise comes from Yiwu, people first think of small commodities. A company located in Zhongguancun means IT and high technology.

Therefore, the rational use of the image and influence of the region in the public can be promoted by combining the characteristics of the enterprise itself.

3. Technology

Technology can not only make enterprises stand out in the increasingly fierce market competition, but also become the news points of the promotion of corporate image.

If Tang monk has any skills, I am afraid I can only chant scriptures, but Tang Seng will read a kind of scriptures that other monks do not want: let Sun Wukong be able to bow down to his ears.

The rise of Twitter is the application of wireless FromEMKT.com.cn network, wired network and communication technology to blog. It has created a new mode: Micro blog, and achieved great success in a very short time. Obama, FBI, Google and other users make Twitter one of the most famous websites in the world.

4. partners

The person who worked with Tang Seng is of course the Sun Wukong who once made a havoc in the heavenly palace, known as the great heavenly saint, plus the pig monk, the general of the rolling curtain, and the white dragon horse, who were once the admiral of the heavenly Peng.

Xinhua before Tang Jun joined, although powerful, but the influence is limited to the industry, the public knows little about it, but with the accession of Tang Jun, Xinhua has begun to be more familiar with many people, and its every move has been concerned by the media.

In the Internet industry, there are many similar examples, such as links with portal websites, which not only bring huge traffic volume to themselves, but also prove their strength and enhance their image.

5. identity pluralism

Enterprises want to develop, naturally hope more people will understand themselves, but because different groups have different concerns, it is more difficult to achieve this goal.

Let's see what Tang monks do: in the eyes of the monster, he is a elixir of immortality; in mortals' eyes, he is a great monk who is a good master; he is the perfect husband in the eyes of certain female goblins; even in the realm of gods, he is well known for the identity of Buddha's two disciples.

In this regard, Alibaba set an example for enterprises: in addition to helping SMEs develop, Alibaba also encourages employees to participate in community services, and in collaboration with more than 70 first-class universities, offers e-commerce training courses for professors and students through Alibaba students.

And the annual online commerce conference has laid its leading role in the field of e-commerce.

6. experience

If the experience of enterprises is legendary, it may be a part of the promotion of corporate image.

Like Tang Seng, after 99 or eighty-one difficulties, numerous hardships and dangers, and eventually become the fruit, widely circulated.

This giant group's Shi Yuzhu is the best example: once the fortune list was eighth, it was called the entrepreneurial genius, but it had a 250 million debt overnight. Now it is starting again, making a comeback and becoming a multi billion dollar entrepreneur.

Shi Yuzhu's legendary experience is still the focus of media attention, and every move has aroused great concern.

7. publicity channels

If we regard Tang Monk as a brand, we can easily find that the propaganda of Tang Seng's brand is very small. No one knows about the four circles of people, gods, immortals and demons in the journey to the West.

It can be seen that it is making full use of the available publicity channels: Guanyin, which often comes to help them overcome difficulties, represents the celestial realm. Once it was the pig Pak of Marshal Tian Peng, the Sha monk of the general roller curtains, and Sun Wukong, who was famous in the two circles of gods and spirits.

Now, when companies do image promotion, there are more choices. From print media, TV media to the Internet, and then to the new wireless promotion, enterprises can choose appropriate promotion channels according to their own situations, establish good relations with all channels, and ultimately help enterprises establish their own brands.