In The Face Of Anti-Dumping, Hundreds Of Well-Known Shoe Enterprises Boss Moves.

Yesterday (8) afternoon, Wenzhou Kangnai, Wenzhou multi Kang, Shenzhen BELLE, Dongguan cross Japan, Taiwan rainbow big shoe industry and so on nearly 100 well-known shoe enterprise bosses gathered Dongguan thick Street Town, in view of the recent unfair treatment of Chinese footwear products encountered, emergency consultation strategy.

In January 1, 2005, the export quota of Chinese footwear products will be abolished. The EU is considering trade remedy measures to protect the footwear enterprises in the European Union. European countries with Italy as the main theme have launched trade remedy measures for footwear originating in China this autumn, including Portugal, Spain and France.

In addition, Russia, the United States and other world footwear consumer countries have also played a "red light" on Chinese shoes.

The key is to tailor our own brand. According to statistics, there are more than 20 thousand domestic shoemaking enterprises, and the fierce market competition has reached the white hot degree.

Zhou Jinmiao, vice president of Kangnai, reluctantly said, "the fierce competition in China's shoe market has made it hard for them to work overtime and reduce costs. They often neglect the core competitiveness of the most crucial products for training a pair of shoes.

Chinese shoes go to the international market, but what they need is forging their own brands. "

The Chinese people should be good ambassadors and do not be a "job grabbing man". In this Spanish incident, the Wenzhou shoes were burned too much, which made the Chinese shoe makers in overseas countries pull a lot of hearts.

Many executives at the symposium issued an exclamation of bad international public relations.

In this regard, an enterprise representative said that in the process of dealing with international peers, there should be not only excellent products, but also adjustment in marketing strategy.

Zhou Jinmiao, for example, said: "Chinese shoes have been encountering unfair treatment recently. Among them, we should learn some strategies for foreign products to enter China. For example, Mercedes Benz will give free donations to 100 college students every year.

The establishment of this friendly image can make the importing countries feel friendly.

In other words, the rise of Chinese shoes is also a friendly rise rather than an aggressive "job grabbing".

Chen Mianwu, chairman of Taiwan Hongda Shoes Co., Ltd., analysis of "China shoes" may be changed. "With the appreciation of the euro and the high cost of production in the EU, the consumption tendency of Asian consumers who favor cheap and good products will not change. The investigation of trade remedy measures launched for footwear originating in China will be established, and finally the possibility of anti-dumping policies on Chinese shoes will be great.

Although some Chinese shoes are now being exported to Macao and Vietnam, they also face the risk of spot checks.