Marketing Requires Real Effort.

         我們公司的一名員工在一次會議上，講他搬進公司節(jié)能樓房的感受時說：以前住沒有安裝節(jié)能門窗的樓房時，早晨樓外單位播音的大喇叭聲、街道兩邊的汽車聲就能把他給吵醒了，夏天黃昏院落里的孩子們在娛樂區(qū)里嬉戲玩鬧，對年齡大喜靜的他而言，很受影響，可自從搬進公司建設的節(jié)能減排的5號公寓后，一關上節(jié)能的美盾窗戶，這些噪音立即消失的無影無蹤，進入一個寂靜的世界，隔音效果特別好，那天早上他還因此熟睡過去，差點遲到。住進“美盾新居”體驗到節(jié)能門窗好處的他，在會議上大聲呼吁，讓那些沒有住過節(jié)能微排樓房的人們去他家體驗一下節(jié)能減排的效果，讓更多的人來享受這種美妙的生活。

The reason why the employee eagerly talked about his feelings and the benefits he had enjoyed to those who did not realize the benefits of energy saving was because they were the mood of the consumer, the mood of the experiencer, and the mood of the consumer trend. When he told him that he had enjoyed a pleasure or solved the problems that had troubled him when he bought some product, he did not show off, nor flatter (nor did he need to flatter his family's products in the company's internal meetings), nor was he a "child care" for a product. Instead, he wanted to share this good feeling with more people from the bottom of his heart, which is the most fundamental starting point for our products to allow more people to accept. I

The employee's experience also enlightens us: do we experience the benefits of selling products to consumers?

Have we put our experience on the terminal to the store?

If you do not let consumers feel the beauty of products to consumers, why do they convince consumers of your feelings?

Over the years, many of us have been unable to understand what the fundamentals of marketing are, and do not pay attention to what consumers really need, nor do they let consumers know what manufacturers can provide.

We often say that pposition thinking is to stand up to the other side and think about the problem.

We and consumers must be "zero distance" in the purchase mentality, I am the consumer, the consumer is me, the person and I and I, I have everyone in me, I am one of them, they are my individual replication.

Only by knowing me first can I know more about them.

This pference, empathy and pposition is a normal mentality of human nature. This kind of humanistic complex can truly reflect the "experience, understanding and compassion" for consumers. Consumers are our parents, and they are the ones who pay us to survive. So I have to be consumers first, understand their needs, understand their pain, sympathize with their difficulties and help them solve problems, so as to achieve a win-win situation with consumers.

Therefore, our salesmen must first calm down and not to think about "I want to sell, I want to sell". Instead, I think of myself as a consumer, representing consumers to understand products, to manufacturers to have a look at them, to see how they make products, how to control quality and how to improve their quality, and what is their real value?