New Marketing Of Shoe Enterprises: "Sharp" Order Meeting

From a global perspective, the exhibition industry has a history of more than 100 years and is a mature industry to promote economic development.

But it has just started in China and is developing rapidly.

Because the scope is very extensive, it can promote the development of services, pportation, tourism, catering and other related industries.

Various functions, such as commodity display, paction, information consultation, investment financing and business services, play a more and more important role in economic cooperation, technology exchange and information communication.

The trade show is also a special form of economic exchange.

In addition to the role of three-dimensional advertising, it is also the most effective way to contact customers with low cost.

Trade exhibition is superior to professional magazines, direct mail, salesperson direct sales, telemarketing, public relations, newspapers and other means. The utilization rate is 91%.

According to the study, exhibitors and customers face to face communication at the exhibition, which is 56% cheaper than direct sales.

The exhibition accelerated the whole sales process and reduced the rate of return visit by 40%.

Deep communication function

A well-known order meeting is actually an annual industry meeting. It is an opportunity, place and platform for the economic community to gather regularly to review the development of the industry and research the development direction of the industry.

Through the order meeting, every link from the industry association to the industrial chain is gathered in the same time and space. By taking part in such an industry order meeting, people know the reality of the industry or the potential development trend, and through commodity, information, capital, technology, and the basic role of the supply and demand sides face to face.

Therefore, the exhibition industry is known as "the wind direction of the development of the industry".

It plays an important role in guiding the development trend of the industry, expanding the space for the development of the industry, providing market opportunities and promoting the full mobility of the elements.

Therefore, it is of great significance to play a role in market allocation of resources and enterprises.

In the information age, no industry can make the right decision without information. People need to understand the industry dynamics of their peers and competitors.

The smooth flow of information not only aggravates competition but also aggravates differentiation, because we know each other not to imitate each other, but to explore specific markets that have not yet been occupied by others, so as to develop new fields.

Especially in the industry, they need a place to talk about their own problems, where they can argue their views, learn new knowledge, make friends and find new business opportunities.

Policy advocacy function

Ordering will occupy an important strategic position in the national economy. It can be peered out from its two important components, conferences and exhibitions.

Through the form, scale, theme, slogans, reports, declarations and other forms of communication, the order can embody the political orientation, value orientation and emotional orientation of the organizers and participants. Many educational and publicity work can be directly implemented through conferences, such as recognition, celebration, reporting, and welcome meetings, all of which have the function of advocacy, encouragement and infection.

From the point of view of the exhibition, the exhibition hall is recognized as a "living classroom" and "Encyclopedia of life".

The contemporary people pay more attention to seeing than seeing, because seeing things with their own eyes is more reliable and effective than ears.

Sample order function

Nowadays, the number and quality of the order will be varied. The quantity and quality of the professional spectators (buyers and traders) will become the key factor to evaluate the level of an order, and also the focus of the exhibition company's marketing work.

Most of the orders will be based on enterprises as exhibitors and professional buyers as spectators.

This is a process of face-to-face direct communication between buyers and sellers. It is a combination of the most important manufacturers and purchasers in an industry at the same time and in the same place.

This opportunity is difficult to find on other occasions, so it can be said that ordering will be a three-dimensional advertisement, giving exhibitors an opportunity to fully display their products, so that customers can fully enhance their understanding of product services.

Therefore, the more developed the market economy, the greater the demand for pactions. The more people who want to participate in exhibitions and exhibitions, the more developed the order market will be.

Exhibitors will fully display and promote their products through the order exchange information exchange platform, consolidate old customers and cultivate new customers, and all kinds of complex intermediary processes in the circulation link will be replaced by a simple ordering activity.

Many industrial and commercial enterprises are trying to sell new products to domestic and foreign customers with the help of ordering society, launching new brands, and by contacting with buyers from all over the world to understand who is the real customer, grasp the development trend of the industry, and finally achieve the goal of selling products and occupying the market.

Brand promotion and training function

In the era of knowledge economy, attention has increasingly become a scarce resource, becoming an intangible asset of the information society and a valuable capital of the market economy.

The competition between products or services is becoming a competition for eyeballs and competition for attention.

Therefore, all exhibitors cherish the opportunity to participate in the exhibition. In order to publicize their brand image, they try their best to make the image of the order meeting new and innovative, and strive to show their brightest side to the public through well-trained booth staff, active pre promotion, mid sales promotion and rigorous booth follow-up services.

For this reason, exhibitors do not hesitate to make innovations and even make a big difference.

All of these are due to the brand image promotion function of the ordering club.

Ordering training is very important, starting from the first angle of the agent, how the brand is linked to it, how to adjust the mentality, how to make the ordering more precise as a terminal, how to make the ordering more accurate, what the buyer is like, how to improve the performance of single store, these are the topics of concern for dealers, and they should be trained for the topics of distributors' concern.

There is an important principle in training: what is missing and what the main contents are from the same theme of the order meeting, because both are based on what is missing.

Therefore, the identification of training topics requires investigation. We must know what the distributors need and what they want to hear, and determine the theme by the result of the survey.

Basically, the theme is determined by the purpose, theme, the needs of the participants, and the demand.

In addition to the above points, the host city has to carry out a series of cross temporal propaganda and organization work during the ordering period, and carry out multi-level and wide field cooperation, thus forming a "concentric circle economic circle" with the core of ordering activities. It has a considerable direct economic benefit similar to the "Golden Week" of tourism, and it will greatly lead to the development of related industries.

Therefore, in the European cities where the ordering industry is very developed, there is a popular saying: the order will be the bread of the city.

In China, when will the "sharp" order to reach the same scale in Europe come?